LinkedIn Ads agent for lead generation

A roster of 21 workflows covering 6 of the 8 core jobs, with the core LinkedIn Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 2

+3

Check daily lead volume and quality

A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Reporting Basic complexity Pipeline generation Lead generation

Scale winning creatives for LinkedIn Ads

Finds the creatives on LinkedIn Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

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LinkedIn Ads

Scaling Basic complexity Revenue growth Lead generation

Added at Standard · 10

Audit conversion signal quality for LinkedIn Ads

Improves the quality of the conversion data LinkedIn optimizes on: deduplication, match quality, primary vs secondary actions and values.

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LinkedIn Ads

Maintenance Standard complexity Pipeline generation Lead generation

Grade campaigns on lead-to-pipeline quality for LinkedIn Ads

Joins LinkedIn leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

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LinkedIn Ads

Reporting Standard complexity Pipeline generation Lead generation

Optimize audience targeting for LinkedIn Ads

Decides which LinkedIn audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

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LinkedIn Ads

Optimization Standard complexity Lead generation

Optimize conversation ads for LinkedIn Ads

Tunes LinkedIn Conversation Ads (the branching message flows sent to the inbox) so more recipients click through to a qualified action.

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LinkedIn Ads

Optimization Standard complexity Pipeline generation Lead generation

Test document ad gating for LinkedIn Ads

Tests ungated vs gated (Lead Gen Form after preview pages) LinkedIn document ads to balance lead volume against quality.

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LinkedIn Ads

Experimentation Standard complexity Pipeline generation Lead generation

Test new targeting for LinkedIn Ads

Proposes and runs controlled tests of new LinkedIn targeting, so new audiences are found deliberately rather than by accident.

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LinkedIn Ads

Experimentation Standard complexity Launches Lead generation

Test offers and CTAs for LinkedIn Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on LinkedIn, one change at a time.

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LinkedIn Ads

Experimentation Standard complexity Trial & signup growth Lead generation

+2

Clone winning creative to new audiences

When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark.

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YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Scaling Standard complexity Lead generation

Refresh ad copy with new reviews and awards for LinkedIn Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into LinkedIn ads.

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LinkedIn Ads

Signal-based Standard complexity Revenue growth Lead generation

+3

Test new geos when demand shows up there first

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Standard complexity Lead generation Revenue growth

Added at Advanced · 4

Produce fresh creative variants when fatigue hits for LinkedIn Ads

Spots worn-out LinkedIn ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing. Video stays a written brief for this channel. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

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LinkedIn Ads

Maintenance Advanced complexity Revenue growth Lead generation MCP

Optimize lead forms for pipeline quality for LinkedIn Ads

Makes LinkedIn lead forms produce qualified leads instead of cheap, junk submissions.

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LinkedIn Ads

Optimization Advanced complexity Pipeline generation Lead generation

Run landing page experiments for LinkedIn Ads

Finds the LinkedIn campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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LinkedIn Ads

Experimentation Advanced complexity Launches Lead generation MCP

Promote the best social and news mentions of your brand on LinkedIn Ads

Scans social and news mentions of your brand, picks the best, and promotes them on LinkedIn Ads with audiences and budgets ready to approve.

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LinkedIn Ads

Signal-based Advanced complexity Pipeline generation Lead generation

Added at Expert · 3

Bid on pipeline value from CRM data for LinkedIn Ads

Sends CRM pipeline and revenue values back to LinkedIn so results are measured on value, and recommends the switch to value-based bidding for a person to make in Campaign Manager once there is enough valued data.

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LinkedIn Ads

Optimization Expert complexity Pipeline generation Lead generation

Build landing page variants from winning ad angles for LinkedIn Ads

Builds draft landing page variants from the ad angles that win on LinkedIn, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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LinkedIn Ads

Experimentation Expert complexity Lead generation Revenue growth MCP

Conquest competitor customers after acquisitions, shutdowns and sunsets

Watches competitor news for acquisitions, shutdowns and product sunsets, and launches switch campaigns on Search, Bing and LinkedIn for customers who suddenly have a reason to look.

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Google Search Ads Microsoft (Bing) Ads LinkedIn Ads

Signal-based Expert complexity Competitor conquesting Lead generation

Added at Mad Max · 2

+2

Pace event campaigns to fill capacity 7 days out

Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.

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Google Search Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Mad Max complexity Lead generation Pipeline generation

+2

Spin up landing pages once keyword volume and profitability clear your bar

Drafts a dedicated landing page when a keyword or ad theme's volume and profitability clear your thresholds, then sets up a test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads Reddit Ads

Signal-based Mad Max complexity Lead generation Revenue growth MCP