Instagram Ads agent for SaaS companies

Finds the Meta (Facebook & Instagram) spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Finds rejected or limited Meta (Facebook & Instagram) ads, fixes what is fixable and appeals what was rejected by mistake.

A weekly Meta (Facebook & Instagram) readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

Catches Meta (Facebook & Instagram) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Keeps Meta (Facebook & Instagram) month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

Aligns Meta (Facebook & Instagram) delivery with the hours and days that actually convert, and with when your team can respond.

Shifts Meta (Facebook & Instagram) spend toward the regions that convert efficiently and excludes the ones that never do.

Finds the creatives on Meta Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Improves the quality of the conversion data Meta (Facebook & Instagram) optimizes on: deduplication, match quality, primary vs secondary actions and values.

Checks Meta Custom Audiences (customer lists, website visitors from the pixel and Conversions API, and engagement audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Finds Meta (Facebook & Instagram) ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Joins Meta (Facebook & Instagram) leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Detects when Meta (Facebook & Instagram) conversion tracking breaks or double counts, and protects automated bidding from bad data.

Finds bot, fraud and accidental click patterns on Meta (Facebook & Instagram), documents the evidence, and prepares a request for credit. It does not block traffic.

Catches sudden drops in Meta (Facebook & Instagram) lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Checks which Instagram ads get Reels and Stories delivery with creative built for feed, then drafts 9:16 image versions in Figma, Canva or Runway and generates video in Runway or Google Veo for ads that need motion. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Ad-level decisions for Meta (Facebook & Instagram): pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Decides which Meta (Facebook & Instagram) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Cuts the Meta (Facebook & Instagram) placements that burn budget on low-quality inventory and protects brand safety.

An onboarding audit of the whole Meta (Facebook & Instagram) account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Runs a small number of Meta (Facebook & Instagram) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Proposes and runs controlled tests of new Meta (Facebook & Instagram) targeting, so new audiences are found deliberately rather than by accident.

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Meta (Facebook & Instagram), one change at a time.

Shifts Meta (Facebook & Instagram) budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Finds the Meta (Facebook & Instagram) campaigns and audiences (Advantage+ audience suggestions, custom audiences, lookalikes, interests and detailed targeting) that beat your cost per goal and scales them without breaking efficiency.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Meta (Facebook & Instagram) ads.

Turns Instagram profile visits, saves, shares and DMs into retargeting audiences with offers that match the engagement.

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

Spots worn-out Meta (Facebook & Instagram) ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Grades Meta (Facebook & Instagram) campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

When Meta (Facebook & Instagram) cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Picks the right Meta (Facebook & Instagram) bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Decides where Meta Advantage+ sales and leads campaigns should replace manual setups, and how to steer them with budgets, exclusions and creative.

Makes Meta (Facebook & Instagram) lead forms produce qualified leads instead of cheap, junk submissions.

Keeps Meta (Facebook & Instagram) lookalike-style audiences seeded with your best customers and retires the ones that drift.

Finds the creator posts worth running as partnership ads on Instagram and Facebook, and scales the creators whose content converts.

Finds the Meta (Facebook & Instagram) ad sets where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Takes proven Meta (Facebook & Instagram) targets and tests the adjacent ones (neighboring interests, lookalikes, Advantage+ audience) to find the next layer of scale.

Takes proven Meta (Facebook & Instagram) campaigns into new countries or regions in a controlled way.

Gradually steps Meta (Facebook & Instagram) bid targets up or down to find the point where extra volume still pays back.

Scans social and news mentions of your brand, picks the best, and promotes them on Instagram (Meta Ads) with audiences and budgets ready to approve.

Moves Meta (Facebook & Instagram) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

Builds draft landing page variants from the ad angles that win on Meta (Facebook & Instagram), so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Uses native split tests to prove whether a different Meta (Facebook & Instagram) bid strategy or target actually beats the current one.

Finds where extra spend stops paying off for every Meta (Facebook & Instagram) campaign and sets budgets where the next dollar works hardest.

When a competitor raises prices, removes a plan or changes packaging, updates Meta (Facebook & Instagram) conquesting campaigns and copy to capture switchers.

Keeps testing new seed definitions (by value, recency, product and segment) for lookalike and predictive audiences, and promotes the seeds that produce the best customers.

A test-and-learn loop for Meta (Facebook & Instagram) ads: build new image variants in Figma, Canva or Runway and new video in Runway or Google Veo from the winning angles, test each against the current best with a fixed split, and retire the losers once there is enough data. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Measures how many Meta (Facebook & Instagram) conversions your ads truly drive and recalibrates targets with the result.

Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.