Facebook Ads agent for lead generation

A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.

Aligns Meta (Facebook & Instagram) delivery with the hours and days that actually convert, and with when your team can respond.

Finds the creatives on Meta Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

Joins Meta (Facebook & Instagram) leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

Catches sudden drops in Meta (Facebook & Instagram) lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

Decides which Meta (Facebook & Instagram) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

Proposes and runs controlled tests of new Meta (Facebook & Instagram) targeting, so new audiences are found deliberately rather than by accident.

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Meta (Facebook & Instagram), one change at a time.

When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Meta (Facebook & Instagram) ads.

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

Spots worn-out Meta (Facebook & Instagram) ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Decides where Meta Advantage+ sales and leads campaigns should replace manual setups, and how to steer them with budgets, exclusions and creative.

Makes Meta (Facebook & Instagram) lead forms produce qualified leads instead of cheap, junk submissions.

Finds the Meta (Facebook & Instagram) ad sets where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Scans social and news mentions of your brand, picks the best, and promotes them on Facebook (Meta Ads) with audiences and budgets ready to approve.

Moves Meta (Facebook & Instagram) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

Builds draft landing page variants from the ad angles that win on Meta (Facebook & Instagram), so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Monitors competitors in the ad libraries (Google Ads Transparency Center, Meta, LinkedIn, X) and through web search, and drafts counter-positioning copy for every channel when their messaging shifts.

Keeps testing new seed definitions (by value, recency, product and segment) for lookalike and predictive audiences, and promotes the seeds that produce the best customers.

Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.

Drafts a dedicated landing page when a keyword or ad theme's volume and profitability clear your thresholds, then sets up a test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.