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Basic performance marketing agent for lead generation

Basic performance marketing agent for lead generation

A Basic performance marketing agent for lead generation: simple, quick-win workflows that keep spend in check and lead volume moving.

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Workflows by category

A curated roster of 5 workflows covering 5 of the 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 2

+3
A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.
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+4
Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.
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Added at Standard · 2

+3
Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.
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+2
When a creative variant beats control, clones it into the next-best audiences and placements on the same channel, with fresh learning budgets and the original kept as the benchmark.
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Added at Advanced · 1

Finds organic pages that convert visitors well but rank low, using rankings from the Semrush or Ahrefs MCP, and launches paid search campaigns to buy the traffic SEO cannot win yet. Add the Peec AI MCP to include pages that AI answers do not cite. Needs the Semrush or Ahrefs MCP connected in Roadway.
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