Standard performance marketing workflows for revenue growth

Improves the quality of the conversion data ChatGPT optimizes on: deduplication, match quality, primary vs secondary actions and values.

Improves the quality of the conversion data Google Display optimizes on: deduplication, match quality, primary vs secondary actions and values.

Improves the quality of the conversion data Google Search optimizes on: deduplication, match quality, primary vs secondary actions and values.

Improves the quality of the conversion data Meta (Facebook & Instagram) optimizes on: deduplication, match quality, primary vs secondary actions and values.

Improves the quality of the conversion data Microsoft (Bing) optimizes on: deduplication, match quality, primary vs secondary actions and values.

Improves the quality of the conversion data Reddit optimizes on: deduplication, match quality, primary vs secondary actions and values.

Improves the quality of the conversion data Snapchat optimizes on: deduplication, match quality, primary vs secondary actions and values.

Improves the quality of the conversion data TikTok optimizes on: deduplication, match quality, primary vs secondary actions and values.

Improves the quality of the conversion data X optimizes on: deduplication, match quality, primary vs secondary actions and values.

Improves the quality of the conversion data YouTube optimizes on: deduplication, match quality, primary vs secondary actions and values.

Detects when ChatGPT conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detects when Google Display conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detects when Google Search conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detects when Meta (Facebook & Instagram) conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detects when Microsoft (Bing) conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detects when Reddit conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detects when Snapchat conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detects when TikTok conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detects when X conversion tracking breaks or double counts, and protects automated bidding from bad data.

Detects when YouTube conversion tracking breaks or double counts, and protects automated bidding from bad data.

Finds bot, fraud and accidental click patterns on Meta (Facebook & Instagram), documents the evidence, and prepares a request for credit. It does not block traffic.

Finds Google Display ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Finds LinkedIn ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Finds Meta (Facebook & Instagram) ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Finds Reddit ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Finds Snapchat ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Finds TikTok ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Finds X ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Finds YouTube ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

Reads your email send calendar, then retargets people in each send segment who did not click within 48 hours and suppresses ads to people who already clicked. Needs your email platform or CRM to sync audiences to the ad platforms.

Spots new phrases rising in your search terms and on-site searches, and works them into headlines and ad groups before competitors catch on.

Ad-level decisions for ChatGPT: pause losers only on cost per goal, keep winners, rebuild ads with the right concept and the wrong execution.

Ad-level decisions for Google Display: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Ad-level decisions for Google Search: pause losers, keep winners, rebuild ads with the right concept and the wrong execution.

Ad-level decisions for LinkedIn: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Ad-level decisions for Meta (Facebook & Instagram): pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Ad-level decisions for Microsoft (Bing): pause losers, keep winners, rebuild ads with the right concept and the wrong execution.

Ad-level decisions for Reddit: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Ad-level decisions for Snapchat: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Ad-level decisions for TikTok: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Ad-level decisions for X: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Ad-level decisions for YouTube: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Keeps Reddit spend in the subreddits where your buyers are and cuts the ones that bring clicks but no customers.

Rewrites ChatGPT ad context hints so sponsored cards match the right conversations, since there are no keywords or negatives.

Finds which hooks, formats and messages win on ChatGPT, then drafts the next round of images in Figma, Canva or Runway. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

Finds which hooks, formats and messages win on Google Display, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Finds which hooks, formats and messages win on LinkedIn, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Finds which hooks, formats and messages win on Meta (Facebook & Instagram), then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Finds which hooks, formats and messages win on Reddit, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Finds which hooks, formats and messages win on Snapchat, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Finds which hooks, formats and messages win on TikTok, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Finds which hooks, formats and messages win on X, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Finds which hooks, formats and messages win on YouTube, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

Looks at how the title and copy on each ChatGPT sponsored card are performing, replaces the weak ones, adds missing angles and keeps the strongest.

Asset-level copy optimization for Google Display: replace low performers, add missing angles and keep the strongest lines.

Asset-level copy optimization for Google Search: replace low performers, add missing angles and keep the strongest lines.

Asset-level copy optimization for Microsoft (Bing): replace low performers, add missing angles and keep the strongest lines.

Keeps the Google Display interest targets that drive efficient results and prunes the ones that only add cheap reach.

Keeps the LinkedIn interest targets that drive efficient results and prunes the ones that only add cheap reach.

Keeps the Meta (Facebook & Instagram) interest targets that drive efficient results and prunes the ones that only add cheap reach.

Keeps the Reddit interest targets that drive efficient results and prunes the ones that only add cheap reach.

Keeps the Snapchat interest targets that drive efficient results and prunes the ones that only add cheap reach.

Keeps the TikTok interest targets that drive efficient results and prunes the ones that only add cheap reach.

Keeps the X interest targets that drive efficient results and prunes the ones that only add cheap reach.

Keeps the YouTube interest targets that drive efficient results and prunes the ones that only add cheap reach.

Prunes and expands Reddit keyword targeting so ads show up next to the conversations your buyers are actually having.

Prunes and expands X keyword targeting so ads show up next to the conversations your buyers are actually having.

Finds the Google Display topics that convert and removes the ones that just soak up impressions.

Finds the X topics that convert and removes the ones that just soak up impressions.

Finds the YouTube topics that convert and removes the ones that just soak up impressions.

Uses your promo calendar and seasonality to ramp ChatGPT budgets, creative and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp Google Display budgets, creative and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp Google Search budgets, ad copy and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp Meta (Facebook & Instagram) budgets, creative and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp Microsoft (Bing) budgets, ad copy and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp Reddit budgets, creative and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp Snapchat budgets, creative and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp TikTok budgets, creative and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp X budgets, creative and targets before peaks, and roll them back after.

Uses your promo calendar and seasonality to ramp YouTube budgets, creative and targets before peaks, and roll them back after.

Shifts ChatGPT budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Shifts Google Display budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Shifts Google Search budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Shifts LinkedIn budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Shifts Meta (Facebook & Instagram) budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Shifts Microsoft (Bing) budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Shifts Reddit budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Shifts Snapchat budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Shifts TikTok budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Shifts X budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

Shifts YouTube budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

When new reviews, ratings, awards or customer wins land, works the strongest proof into ChatGPT ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Display ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Search ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into LinkedIn ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Meta (Facebook & Instagram) ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Microsoft (Bing) ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Reddit ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Snapchat ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into TikTok ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into X ads.

When new reviews, ratings, awards or customer wins land, works the strongest proof into YouTube ads.

Checks ChatGPT custom audiences built from first-party lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Checks Meta Custom Audiences (customer lists, website visitors from the pixel and Conversions API, and engagement audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Checks Reddit custom audiences (customer lists and site visitors from the pixel) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Checks Snapchat audiences (Snap Audience Match customer lists and Snap Pixel audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Checks TikTok custom audiences (customer files, website visitors, app activity and engagement) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Checks X custom audiences (uploaded lists and website visitors) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Checks YouTube viewer lists and Customer Match lists in Google Ads for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Summarizes which conversation contexts trigger your ChatGPT sponsored cards and which ones convert, so you can tune context hints.

Reports ChatGPT revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Reports Google Display revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Reports Google Search revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Reports Meta (Facebook & Instagram) revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Reports Microsoft (Bing) revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Reports Reddit revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Reports Snapchat revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Reports TikTok revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Reports X revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Reports YouTube revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Turns Instagram profile visits, saves, shares and DMs into retargeting audiences with offers that match the engagement.

For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.

An onboarding audit of the whole ChatGPT account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

An onboarding audit of the whole Google Display account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

An onboarding audit of the whole Meta (Facebook & Instagram) account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

An onboarding audit of the whole Microsoft (Bing) account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

An onboarding audit of the whole Reddit account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

An onboarding audit of the whole Snapchat account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

An onboarding audit of the whole TikTok account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

An onboarding audit of the whole X account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

An onboarding audit of the whole YouTube account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

A daily digest from the performance marketing agent: every spend, tracking, cost and delivery anomaly across channels, ranked by dollar impact.

Ranks the biggest dollar opportunities across every channel this week (budget-limited winners, wasted spend, expansion and tests to run) so Monday's approval queue starts with what matters.

Puts hard lifetime caps and end dates on time-boxed promo, launch and surge campaigns, so they cannot keep spending after the moment has passed.

Turns every channel's creative winners into a shared angle library and pushes the best angles to the channels that have not tried them, drafting new stills in Figma, Canva or Runway and new video in Runway or Google Veo. Needs an image MCP such as Figma or Canva, or a video MCP such as Runway or Google Veo, connected in Roadway.

An opt-in workflow for ecommerce brands. Checks the forecast and local events by market, then swaps in matching ad copy and adjusts bids, like rain gear before a storm. Needs the Shopify MCP connected in Roadway to check stock.

A weekly digest of account hygiene across all channels. It lists what each maintenance check found, links each finding to the workflow that fixes it, and changes nothing itself.

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

Reads capacity by location (open slots, booked-out rate), and cuts ads where you cannot serve more, then pushes where slots sit empty.

In the last 7-10 days of the month, re-plans every channel's remaining budget so the month lands on plan with the best possible results.

Reads price, shipping and stock changes from your store, finds live ads that no longer match, and updates the headlines and offers to fix them. Needs the Shopify MCP connected in Roadway.