# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Performance marketing workflows for brand protection at sales-led B2B companies and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/performance-marketing-workflows-for-brand-protection-at-sales-led-b2b-companies
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Performance marketing workflows for brand protection at sales-led B2B companies

Performance marketing workflows for brand protection at sales-led B2B companies

Browse 54 performance marketing workflows for brand protection at sales-led B2B companies in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Adjust budgets across campaigns to maximize brand term impression share

Rebalances Google Search and Microsoft (Bing) budgets and bids so brand campaigns hold your impression share target at the lowest cost, without starving non-brand.

All business types

Audit brand-safety adjacency with LLM classification

Uses an LLM to classify where your ads appeared on Google Display and YouTube (placements and videos), and finds brand-unsafe adjacency that keyword lists miss.

Anomaly detection

All business types

Check brand safety settings

A simple check that brand safety controls are on and match your rules on every channel with third-party or feed inventory.

All business types

Check search impression share headroom

Shows how much more search volume each efficient non-brand campaign could win, from lost impression share due to budget and rank.

All business types

Check spend caps and unblock delivery for Google Search Ads

Finds the Google Search spend caps, billing holds and limits that are silently blocking delivery, and clears them.

All business types

Detect auction pressure anomalies

Detects sudden auction pressure (CPC jumps, new competitors, overlap spikes) on search, and separates it from internal causes.

Anomaly detection

All business types

Detect brand bidding and impersonation for Google Search Ads

Spots competitors, affiliates or scammers bidding on your brand in Google Search and impersonating you in ad copy.

Anomaly detection

All business types

Detect brand bidding and impersonation for Microsoft (Bing) Ads

Spots competitors, affiliates or scammers bidding on your brand in Microsoft (Bing) and impersonating you in ad copy.

Anomaly detection

All business types

Detect spend anomalies for Google Search Ads

Catches Google Search spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

All business types

Fix disapproved ads and policy issues for ChatGPT Ads

Finds rejected or limited ChatGPT ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for Google Display Ads

Finds rejected or limited Google Display ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for Google Search Ads

Finds rejected or limited Google Search ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for LinkedIn Ads

Finds rejected or limited LinkedIn ads, fixes what is fixable and appeals what was rejected by mistake.

4 business types

Fix disapproved ads and policy issues for Meta Ads

Finds rejected or limited Meta (Facebook & Instagram) ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for Microsoft (Bing) Ads

Finds rejected or limited Microsoft (Bing) ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for Reddit Ads

Finds rejected or limited Reddit ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for Snapchat Ads

Finds rejected or limited Snapchat ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for TikTok Ads

Finds rejected or limited TikTok ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for X Ads

Finds rejected or limited X ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for YouTube Ads

Finds rejected or limited YouTube ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Investigate cost spikes and rebalance for Google Search Ads

When Google Search cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Anomaly detection

All business types

Investigate cost spikes and rebalance for Microsoft (Bing) Ads

When Microsoft (Bing) cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

Anomaly detection

All business types

Mine search terms for new keywords and negatives for Google Search Ads

Mines the Google Search search terms report to add winners as keywords and block wasted spend with negatives.

All business types

Mine search terms for new keywords and negatives for Microsoft (Bing) Ads

Mines the Microsoft (Bing) search terms report to add winners as keywords and block wasted spend with negatives.

All business types

Monitor AI answers for your brand and respond with ChatGPT Ads

Reads how AI answers describe your brand against competitors from the Peec AI MCP, and uses ChatGPT ads and search ads to cover the questions where you are missing or misrepresented. Needs the Peec AI MCP connected in Roadway.

All business types

Optimize keyword bids and match types for Google Search Ads

Decides, keyword by keyword, whether to pause, keep, re-bid or change match type in Google Search so the whole campaign hits your cost per goal while it scales.

All business types

Optimize keyword bids and match types for Microsoft (Bing) Ads

Decides, keyword by keyword, whether to pause, keep, re-bid or change match type in Microsoft (Bing) so the whole campaign hits your cost per goal while it scales.

All business types

Optimize placements for Google Display Ads

Cuts the Google Display placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for Meta Ads

Cuts the Meta (Facebook & Instagram) placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize partner and Audience Network traffic for Microsoft (Bing) Ads

Cuts the Microsoft (Bing) partner and Audience Network sites that burn budget on low-quality traffic and protects brand safety.

All business types

Optimize placements for Snapchat Ads

Cuts the Snapchat placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for TikTok Ads

Cuts the TikTok placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for YouTube Ads

Cuts the YouTube placements that burn budget on low-quality inventory and protects brand safety.

All business types

Pause ads during site outages

When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.

All business types

Pause promoted posts during a brand crisis on X and Reddit

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

All business types

Report brand search impression share

Weekly brand search report: impression share, top-of-page rate, CPC trend and competitor overlap on brand terms on Google and Microsoft.

All business types

Report competitor auction pressure for Google Search Ads

Reads Google Search auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you.

All business types

Report competitor auction pressure for Microsoft (Bing) Ads

Reads Microsoft (Bing) auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you.

All business types

Run a whole-account optimization check for Google Search Ads

An onboarding audit of the whole Google Search account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Scale winning targets and campaigns for ChatGPT Ads

Finds the ChatGPT campaigns and context hints plus country, platform (iOS app, Android app, web) and custom audience targeting that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Google Display Ads

Finds the Google Display campaigns and custom segments, topics, placements and audience segments that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Google Search Ads

Finds the Google Search campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for LinkedIn Ads

Finds the LinkedIn campaigns and audience facets (company lists, job titles, functions, seniorities, skills, industries, company size) and matched audiences that beat your cost per goal and scales them without breaking efficiency.

4 business types

Scale winning targets and campaigns for Meta Ads

Finds the Meta (Facebook & Instagram) campaigns and audiences (Advantage+ audience suggestions, custom audiences, lookalikes, interests and detailed targeting) that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Microsoft (Bing) Ads

Finds the Microsoft (Bing) campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Reddit Ads

Finds the Reddit campaigns and communities (subreddits), keywords, interests and custom audiences that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Snapchat Ads

Finds the Snapchat campaigns and audiences (Snap Lifestyle Categories, custom audiences, lookalikes, and demographic and interest targeting) that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for TikTok Ads

Finds the TikTok campaigns and audiences (custom audiences, lookalikes, interest and behavior targeting, and Smart+ automatic targeting) that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for X Ads

Finds the X campaigns and keyword, conversation topic, follower look-alike (@handle), interest and custom audience targeting that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for YouTube Ads

Finds the YouTube campaigns and custom segments, topics, placements (channels/videos) and audience segments that beat your cost per goal and scales them without breaking efficiency.

All business types

Suppress upsell ads for accounts with open support issues

Reads support and churn-risk signals by segment and pulls upsell and renewal ads from customers who are having a bad time, then restores them when it clears.

3 business types

Test whether brand search ads add results before defending the results page

Decides how much to spend on brand search by testing whether brand ads are incremental when you already rank first organically and competitors are absent.

All business types

Up brand campaign budget when impression share dips below target

A daily check that raises Google Search and Microsoft (Bing) brand budgets, and checks for new competitors, in measured steps when brand impression share stays below target.

All business types

Up brand defense budget on social and ChatGPT when brand impression share dips

When brand search impression share on Google or Microsoft dips below target (usually a competitor bidding on your name), the Meta, LinkedIn and ChatGPT coworkers raise brand-defense spend on the people being targeted: recent site visitors, high-intent accounts and branded ChatGPT contexts.

All business types

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