# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Performance marketing workflows for account-based marketing at SaaS companies and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/performance-marketing-workflows-for-account-based-marketing-at-saas-companies
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Performance marketing workflows for account-based marketing at SaaS companies

Performance marketing workflows for account-based marketing at SaaS companies

Browse 25 workflows for account-based marketing at SaaS companies in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Add target accounts when they hire a new leader or raise funding

Asks Clay to check your target accounts for a new leader in your buyer's function or a fresh funding round, then adds the accounts that qualify to your LinkedIn company targeting with a message that fits. Needs the Clay MCP connected in Roadway.

SaaS · Sales-led

Boost high-intent accounts for Google Display Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Display spend toward them with stage-appropriate ads.

SaaS · Sales-led

Boost high-intent accounts for Google Search Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Search spend toward them with stage-appropriate ads.

SaaS · Sales-led

Boost high-intent accounts for LinkedIn Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts LinkedIn spend toward them with stage-appropriate ads.

SaaS · Sales-led

Boost high-intent accounts for Meta Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Meta (Facebook & Instagram) spend toward them with stage-appropriate ads.

SaaS · Sales-led

Build lookalikes and lift budgets when big deals close

When a deal closes above your size bar, finds the segment it belongs to and builds lookalike audiences, matching ads and extra budget for that segment.

SaaS · Sales-led

Check customer and open-opportunity exclusions

A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.

4 business types

Check target account list match rates

A simple check of how much of the target account and contact lists each platform actually matched.

SaaS · Sales-led

Discover new ICP segments from CRM wins with an LLM

Uses an LLM to cluster recent wins in the CRM into new ICP segments, and turns each one into targeting for every channel.

All business types

Optimize account expansion audiences for LinkedIn Ads

Keeps your LinkedIn Predictive Audiences and company list expansion seeded with your best customers, and retires the ones that drift.

3 business types

Optimize job title and seniority targeting for LinkedIn Ads

Uses LinkedIn demographic reporting to keep spend on the job titles, functions and seniorities that create pipeline.

4 business types

Optimize LinkedIn profile targeting for Microsoft (Bing) Ads

Uses Microsoft Advertising's LinkedIn profile targeting (company, industry, job function) as bid signals on search to favor ICP searchers.

3 business types

Orchestrate ABM plays across channels

Moves target accounts through awareness, engagement and opportunity stages, with LinkedIn as the account-level channel and CRM-synced audiences on the other channels, and budgets that adapt to each account's signals.

SaaS · Sales-led

Prune LinkedIn Ads targeting facets from pipeline feedback autonomously

Continuously prunes and expands LinkedIn targeting facets based on which titles, companies and skills produce opportunities in the CRM.

SaaS · Sales-led

Reach target accounts on X, Reddit and ChatGPT Ads

Extends ABM beyond LinkedIn: finds where your target accounts' buyers actually show up on X, Reddit and ChatGPT, and funds the channels that move those accounts toward pipeline.

SaaS · Sales-led

Refresh stale retargeting and exclusion audiences for Google Display Ads

Checks Google Ads audience segments (your data segments, Customer Match and custom segments) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for Google Search Ads

Checks Google Ads audience segments and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for LinkedIn Ads

Checks LinkedIn Matched Audiences (contact lists, company lists, website retargeting and lead gen form audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

4 business types

Refresh stale retargeting and exclusion audiences for Microsoft (Bing) Ads

Checks Microsoft Advertising remarketing and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Report ABM pipeline influence

Measures how paid ABM touches move target accounts: engagement before opportunity creation, stage velocity and win rate vs unreached accounts.

SaaS · Sales-led

Report buying committee engagement on LinkedIn Ads

Shows which roles inside target accounts are engaging with LinkedIn ads, so you know whether you are reaching the whole buying committee.

SaaS · Sales-led

Report target account reach and engagement

Shows how much of the target account list paid campaigns are reaching and engaging, by account tier.

SaaS · Sales-led

Spin up TLA skeletons in LinkedIn Ads from LinkedIn mentions

Watches LinkedIn for posts by employees, customers and creators that mention you, and drafts Thought Leader Ad campaigns around the best ones, ready to approve.

3 business types

Surround conferences with ads aimed at target accounts

Reads the conference calendar and runs account-based campaigns around each event: before to book meetings, during to drive booth traffic, after to follow up.

SaaS · Sales-led

Switch ads to closing content when accounts enter late-stage deals

When a target account reaches evaluation or negotiation in the CRM, swaps its ads to security, ROI and customer proof for the buying committee.

SaaS · Sales-led

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