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Performance marketing workflows for account-based marketing at PLG companies

Performance marketing workflows for account-based marketing at PLG companies

Browse 10 workflows for account-based marketing at PLG companies in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

+5
Check customer and open-opportunity exclusions
A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.
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All channels

Maintenance Basic complexity Account-based marketing Pipeline generation

+5
Discover new ICP segments from CRM wins with an LLM
Uses an LLM to cluster recent wins in the CRM into new ICP segments, and turns each one into targeting for every channel.
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All channels

Signal-based Mad Max complexity Pipeline generation Account-based marketing

Optimize account expansion audiences for LinkedIn Ads
Keeps your LinkedIn Predictive Audiences and company list expansion seeded with your best customers, and retires the ones that drift.
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LinkedIn Ads

Optimization Advanced complexity Account-based marketing Pipeline generation

Optimize job title and seniority targeting for LinkedIn Ads
Uses LinkedIn demographic reporting to keep spend on the job titles, functions and seniorities that create pipeline.
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LinkedIn Ads

Optimization Standard complexity Account-based marketing Pipeline generation

Optimize LinkedIn profile targeting for Microsoft (Bing) Ads
Uses Microsoft Advertising's LinkedIn profile targeting (company, industry, job function) as bid signals on search to favor ICP searchers.
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Microsoft (Bing) Ads

Optimization Standard complexity Account-based marketing Pipeline generation

Refresh stale retargeting and exclusion audiences for Google Display Ads
Checks Google Ads audience segments (your data segments, Customer Match and custom segments) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.
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Google Display Ads

Maintenance Standard complexity Account-based marketing

Refresh stale retargeting and exclusion audiences for Google Search Ads
Checks Google Ads audience segments and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.
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Google Search Ads

Maintenance Standard complexity Account-based marketing

Refresh stale retargeting and exclusion audiences for LinkedIn Ads
Checks LinkedIn Matched Audiences (contact lists, company lists, website retargeting and lead gen form audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.
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LinkedIn Ads

Maintenance Standard complexity Account-based marketing

Refresh stale retargeting and exclusion audiences for Microsoft (Bing) Ads
Checks Microsoft Advertising remarketing and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.
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Microsoft (Bing) Ads

Maintenance Standard complexity Account-based marketing

Spin up TLA skeletons in LinkedIn Ads from LinkedIn mentions
Watches LinkedIn for posts by employees, customers and creators that mention you, and drafts Thought Leader Ad campaigns around the best ones, ready to approve.
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LinkedIn Ads

Signal-based Expert complexity Pipeline generation Account-based marketing

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