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Performance marketing workflows for account-based marketing at marketplaces

Performance marketing workflows for account-based marketing at marketplaces

Browse 7 workflows for account-based marketing at marketplaces in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

+5
Check customer and open-opportunity exclusions
A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.
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All channels

Maintenance Basic complexity Account-based marketing Pipeline generation

+5
Discover new ICP segments from CRM wins with an LLM
Uses an LLM to cluster recent wins in the CRM into new ICP segments, and turns each one into targeting for every channel.
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All channels

Signal-based Mad Max complexity Pipeline generation Account-based marketing

Optimize job title and seniority targeting for LinkedIn Ads
Uses LinkedIn demographic reporting to keep spend on the job titles, functions and seniorities that create pipeline.
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LinkedIn Ads

Optimization Standard complexity Account-based marketing Pipeline generation

Refresh stale retargeting and exclusion audiences for Google Display Ads
Checks Google Ads audience segments (your data segments, Customer Match and custom segments) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.
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Google Display Ads

Maintenance Standard complexity Account-based marketing

Refresh stale retargeting and exclusion audiences for Google Search Ads
Checks Google Ads audience segments and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.
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Google Search Ads

Maintenance Standard complexity Account-based marketing

Refresh stale retargeting and exclusion audiences for LinkedIn Ads
Checks LinkedIn Matched Audiences (contact lists, company lists, website retargeting and lead gen form audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.
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LinkedIn Ads

Maintenance Standard complexity Account-based marketing

Refresh stale retargeting and exclusion audiences for Microsoft (Bing) Ads
Checks Microsoft Advertising remarketing and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.
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Microsoft (Bing) Ads

Maintenance Standard complexity Account-based marketing

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