Automate Google Display Ads with expert workflows

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Browse 27 expert Google Display Ads workflows in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Google Display reaches people across millions of sites, so placements, frequency and creative fatigue decide whether spend turns into results or wasted impressions. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

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Add target accounts when they hire a new leader or raise funding

Asks Clay to check your target accounts for a new leader in your buyer's function or a fresh funding round, then adds the accounts that qualify to your LinkedIn company targeting with a message that fits. Needs the Clay MCP connected in Roadway.

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Google Search Ads Google Display Ads Facebook Ads LinkedIn Ads X Ads

Signal-based Expert complexity Account-based marketing Pipeline generation

Put budget where the next dollar works hardest for Google Display Ads

Finds where extra spend stops paying off for every Google Display campaign and sets budgets where the next dollar works hardest.

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Google Display Ads

Scaling Expert complexity Revenue growth

Audit brand-safety adjacency with LLM classification

Uses an LLM to classify where your ads appeared on Google Display and YouTube (placements and videos), and finds brand-unsafe adjacency that keyword lists miss.

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Google Display Ads YouTube Ads

Anomaly detection Expert complexity Brand protection

Bid on pipeline value from CRM data for Google Display Ads

Moves Google Display from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

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Google Display Ads

Optimization Expert complexity Pipeline generation Lead generation

Boost high-intent accounts for Google Display Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Display spend toward them with stage-appropriate ads.

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Google Display Ads

Signal-based Expert complexity Account-based marketing Pipeline generation

Use PostHog product events to choose ad audiences and exclusions

Reads product events from PostHog to find the behaviors that predict upgrades, then uses the audiences you already sync from PostHog as targets, lookalike seeds and exclusions. Needs the PostHog MCP connected in Roadway.

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Google Search Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Signal-based Expert complexity Trial & signup growth Revenue growth

Cap spend where extra spend stops paying for itself

For ecommerce and marketplaces, caps spend where the next dollar stops paying for itself after costs, rather than at a fixed monthly number.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads ChatGPT Ads

Budget cap Expert complexity Revenue growth

Detect delivery shifts from platform automation

Detects when platform automation (broad match, Advantage+, optimized targeting, Audience Expansion) quietly shifts spend toward retargeting, existing customers or low-quality inventory.

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Google Search Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Anomaly detection Expert complexity Revenue growth

Measure true ad impact with control-group tests for Google Display Ads

Measures how many Google Display conversions your ads truly drive and recalibrates targets with the result.

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Google Display Ads

Experimentation Expert complexity Launches

Mine creative insights across channels with LLM tagging

Tags every ad across channels by angle, hook, format and offer, then finds which creative attributes drive performance across channels.

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Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads ChatGPT Ads

Reporting Expert complexity Revenue growth

Orchestrate ABM plays across channels

Moves target accounts through awareness, engagement and opportunity stages, with LinkedIn as the account-level channel and CRM-synced audiences on the other channels, and budgets that adapt to each account's signals.

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Google Search Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Cross-channel Expert complexity Account-based marketing Pipeline generation

Test bid strategies with controlled experiments for Google Display Ads

Uses native split tests to prove whether a different Google Display bid strategy or target actually beats the current one.

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Google Display Ads

Experimentation Expert complexity Launches Revenue growth

Works across all channels

Audit automation rules and script conflicts

Finds native automated rules, scripts and third-party tools that conflict with Roadway agents (both changing the same budgets or bids).

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Automate Google Display Ads with expert workflows

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Works across all channels

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