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Automate Google Display Ads with basic workflows

Automate Google Display Ads with basic workflows

Browse 27 basic Google Display Ads workflows in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Google Display reaches people across millions of sites, so placements, frequency and creative fatigue decide whether spend turns into results or wasted impressions. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

+3
Check brand safety settings
A simple check that brand safety controls are on and match your rules on every channel with third-party or feed inventory.
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Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Maintenance Basic complexity Brand protection

Check spend caps and unblock delivery for Google Display Ads
Finds the Google Display spend caps, billing holds and limits that are silently blocking delivery, and clears them.
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Google Display Ads

Maintenance Basic complexity Revenue growth

+1
Check target account list match rates
A simple check of how much of the target account and contact lists each platform actually matched.
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Google Search Ads Microsoft (Bing) Ads Google Display Ads Facebook Ads Instagram Ads LinkedIn Ads

Maintenance Basic complexity Account-based marketing

Detect spend anomalies for Google Display Ads
Catches Google Display spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.
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Google Display Ads

Anomaly detection Basic complexity Revenue growth

Fix disapproved ads and policy issues for Google Display Ads
Finds rejected or limited Google Display ads, fixes what is fixable and appeals what was rejected by mistake.
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Google Display Ads

Maintenance Basic complexity Brand protection

Optimize location targeting for Google Display Ads
Shifts Google Display spend toward the regions that convert efficiently and excludes the ones that never do.
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Google Display Ads

Optimization Basic complexity Revenue growth

Pace daily spend against the budget cap for Google Display Ads
Keeps Google Display month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.
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Google Display Ads

Budget cap Basic complexity Revenue growth

Report target account reach and engagement
Shows how much of the target account list paid campaigns are reaching and engaging, by account tier.
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Google Search Ads Google Display Ads LinkedIn Ads

Reporting Basic complexity Account-based marketing

Report weekly performance and next actions for Google Display Ads
A weekly Google Display readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.
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Google Display Ads

Reporting Basic complexity Revenue growth

+4
Send a daily revenue and return digest
A simple daily check of yesterday's ad spend, revenue and return by channel against target, for ecommerce teams.
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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads ChatGPT Ads

Reporting Basic complexity Revenue growth

Works across all channels

+5
Align conversion goals across channels
Checks that every channel optimizes to the same goal definition, so cost per goal comparisons across channels are fair.
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All channels

Cross-channel Basic complexity Revenue growth

+5
Audit naming conventions and UTMs
Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.
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All channels

Maintenance Basic complexity Launches

+5
Check customer and open-opportunity exclusions
A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.
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All channels

Maintenance Basic complexity Account-based marketing Pipeline generation

+5
Check for broken landing pages and URLs
Crawls every final URL in every channel's live ads for errors, redirects, slow loads and missing tracking parameters.
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All channels

Maintenance Basic complexity Revenue growth

+5
Check launch campaign readiness
A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.
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All channels

Maintenance Basic complexity Launches

+5
Clean up stale campaigns and ads
Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.
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All channels

Maintenance Basic complexity Launches

+5
Enforce the monthly budget cap across channels
Reads how close total spend is to the monthly budget cap and flags any pace that would break it, with slowdowns proposed before it does. Roadway already enforces the cap as a guardrail, so this is the read-out and early warning.
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All channels

Budget cap Basic complexity Revenue growth

+5
Find budget-limited winners
A simple weekly check for efficient campaigns that are being held back by their budget on any channel.
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All channels

Scaling Basic complexity Revenue growth

+5
Pause ads during site outages
When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.
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All channels

Signal-based Basic complexity Revenue growth Brand protection

+5
Pause expired launch and promo messaging
A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.
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All channels

Maintenance Basic complexity Launches

+5
Prioritize the experiment backlog
Keeps a ranked backlog of test ideas across channels, ordered by expected effect and the spend at risk, so the next test is the one with the best payoff. You can set your own scores.
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All channels

Experimentation Basic complexity Revenue growth

+5
Read out tests and log learnings
After every concluded test on any channel, writes a short readout and logs the learning, so future workflows do not repeat it.
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All channels

Experimentation Basic complexity Revenue growth

+5
Report weekly performance across channels
The performance marketing agent's general report: one view of spend, results and cost per goal across every connected channel, with what changed and why. Affiliate and SEO numbers are optional extras that need a data source you connect.
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All channels

Reporting Basic complexity Pipeline generation Revenue growth

+5
Send a daily performance digest across channels
A short morning digest of yesterday vs. normal on spend, attributed conversions and cost per new customer for every channel, with anything off-pace or broken called out first.
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All channels

Reporting Basic complexity Revenue growth

+5
Send a daily signup and activation digest
A simple daily check of paid signups and what each costs by channel, plus yesterday's activations, for PLG teams.
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All channels

Reporting Basic complexity Trial & signup growth

+5
Snapshot launch-week performance
A simple read on how launch campaigns did in their first 7 days by channel: spend, reach, clicks and goal events.
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All channels

Reporting Basic complexity Launches

+5
Snapshot weekly pipeline from paid
A weekly snapshot of pipeline created by paid channels: qualified leads, opportunities and pipeline value by channel.
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All channels

Reporting Basic complexity Pipeline generation

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