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Advanced performance marketing workflows for account-based marketing

Advanced performance marketing workflows for account-based marketing

Browse 5 advanced workflows for account-based marketing in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Optimize account expansion audiences for LinkedIn Ads
Keeps your LinkedIn Predictive Audiences and company list expansion seeded with your best customers, and retires the ones that drift.
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LinkedIn Ads

Optimization Advanced complexity Account-based marketing Pipeline generation

+1
Reach target accounts on X, Reddit and ChatGPT Ads
Extends ABM beyond LinkedIn: finds where your target accounts' buyers actually show up on X, Reddit and ChatGPT, and funds the channels that move those accounts toward pipeline.
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LinkedIn Ads X Ads Reddit Ads ChatGPT Ads

Cross-channel Advanced complexity Account-based marketing Pipeline generation

Report ABM pipeline influence
Measures how paid ABM touches move target accounts: engagement before opportunity creation, stage velocity and win rate vs unreached accounts.
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Google Search Ads Google Display Ads YouTube Ads LinkedIn Ads

Reporting Advanced complexity Account-based marketing Pipeline generation

+2
Surround conferences with ads aimed at target accounts
Reads the conference calendar and runs account-based campaigns around each event: before to book meetings, during to drive booth traffic, after to follow up.
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Google Search Ads Facebook Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Advanced complexity Account-based marketing Pipeline generation

+1
Switch ads to closing content when accounts enter late-stage deals
When a target account reaches evaluation or negotiation in the CRM, swaps its ads to security, ROI and customer proof for the buying committee.
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Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Signal-based Advanced complexity Account-based marketing Pipeline generation

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