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Signal-based performance marketing agent for brand protection

Signal-based performance marketing agent for brand protection

A signal-based agent that coordinates workflows across your connected ad channels. It handles signal-based inside the Workflow Automation Library.

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Workflows by category

A curated roster of 5 signal-based reactions workflows, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

+5
When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.
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Added at Standard · 2

+1
When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.
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+2
Reads support and churn-risk signals by segment and pulls upsell and renewal ads from customers who are having a bad time, then restores them when it clears.
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Added at Advanced · 1

When brand search impression share on Google or Microsoft dips below target (usually a competitor bidding on your name), the Meta, LinkedIn and ChatGPT coworkers raise brand-defense spend on the people being targeted: recent site visitors, high-intent accounts and branded ChatGPT contexts.
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Added at Mad Max · 1

Reads how AI answers describe your brand against competitors from the Peec AI MCP, and uses ChatGPT ads and search ads to cover the questions where you are missing or misrepresented. Needs the Peec AI MCP connected in Roadway.
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