Performance marketing agent for competitor conquesting at PLG companies

A simple weekly snapshot of what competitors are currently running in the public ad libraries.

Targets people who follow, engage with or research competitors on social and video platforms, with switch-focused creative.

Drafts "us vs competitor" and "alternative to" landing pages for competitor-targeted campaigns, then tests them against the generic page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Watches review sites for waves of negative competitor reviews, then turns the themes into 'alternative' search ads written only from your own approved claims.

When brand search impression share on Google or Microsoft dips below target (usually a competitor bidding on your name), the Meta, LinkedIn and ChatGPT coworkers raise brand-defense spend on the people being targeted: recent site visitors, high-intent accounts and branded ChatGPT contexts.

Builds a cross-channel sequence: high-intent search clickers who did not convert get follow-up proof on Meta and LinkedIn.

Takes proven Google Search keywords, themes and ad copy and rebuilds them as YouTube Ads campaigns and targets, with a video brief written from the winning angle and proof, and an optional still-image Demand Gen test. Needs an image MCP such as Figma, Canva or Runway connected in Roadway to draft the still-image test.

When signal-based workflows surge spend (competitor outages, trends, launches), funds the surge by cutting the least efficient spend elsewhere so the cap holds.

Reads how AI answers describe your brand against competitors from the Peec AI MCP, and uses ChatGPT ads and search ads to cover the questions where you are missing or misrepresented. Needs the Peec AI MCP connected in Roadway.

When a competitor launches a product or changes prices, coordinates the response across channels in phases, starting where the overlap is highest.