Microsoft (Bing) Ads agent for pipeline generation

A roster of 9 workflows covering 4 of the 8 core jobs, with the core Microsoft (Bing) Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 3

+3

Check daily lead volume and quality

A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Reporting Basic complexity Pipeline generation Lead generation

Check spend on competitor keywords

A simple weekly view of how much you spend on competitor keywords and what it returns.

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Google Search Ads Microsoft (Bing) Ads

Reporting Basic complexity Competitor conquesting Pipeline generation

Scale winning keywords for Microsoft (Bing) Ads

Finds the keywords on Microsoft (Bing) Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

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Microsoft (Bing) Ads

Scaling Basic complexity Revenue growth Pipeline generation

Added at Standard · 3

Grade campaigns on lead-to-pipeline quality for Microsoft (Bing) Ads

Joins Microsoft (Bing) leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

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Microsoft (Bing) Ads

Reporting Standard complexity Pipeline generation Lead generation

Optimize LinkedIn profile targeting for Microsoft (Bing) Ads

Uses Microsoft Advertising's LinkedIn profile targeting (company, industry, job function) as bid signals on search to favor ICP searchers.

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Microsoft (Bing) Ads

Optimization Standard complexity Account-based marketing Pipeline generation

Optimize competitor conquest campaigns on search

Runs competitor-term search campaigns efficiently: which competitor terms to bid on, at what price, with what copy and comparison pages.

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Google Search Ads Microsoft (Bing) Ads

Optimization Standard complexity Competitor conquesting Pipeline generation

Added at Advanced · 2

Expand winning campaigns to new geos for Microsoft (Bing) Ads

Takes proven Microsoft (Bing) campaigns into new countries or regions in a controlled way.

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Microsoft (Bing) Ads

Scaling Advanced complexity Launches Pipeline generation

+4

Turn recurring objections and pains from sales calls into ads

Reads aggregated themes from sales calls and turns the top pains and objections into ad angles, search ad groups and landing page proof.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Advanced complexity Lead generation Pipeline generation

Added at Expert · 1

Bid on pipeline value from CRM data for Microsoft (Bing) Ads

Moves Microsoft (Bing) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

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Microsoft (Bing) Ads

Optimization Expert complexity Pipeline generation Lead generation