Microsoft (Bing) Ads agent for lead generation

A roster of 18 workflows covering 6 of the 8 core jobs, with the core Microsoft (Bing) Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

+3

Check daily lead volume and quality

A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Reporting Basic complexity Pipeline generation Lead generation

Added at Standard · 10

Grade campaigns on lead-to-pipeline quality for Microsoft (Bing) Ads

Joins Microsoft (Bing) leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

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Microsoft (Bing) Ads

Reporting Standard complexity Pipeline generation Lead generation

Report search intent shifts and new opportunities for Microsoft (Bing) Ads

Turns the Microsoft (Bing) search terms report into intent themes that show where money goes and which new keywords or negatives you need.

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Microsoft (Bing) Ads

Reporting Standard complexity Competitor conquesting Lead generation

Detect lead quality and spam surges for Microsoft (Bing) Ads

Catches sudden drops in Microsoft (Bing) lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

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Microsoft (Bing) Ads

Anomaly detection Standard complexity Lead generation

Optimize audience targeting for Microsoft (Bing) Ads

Decides which Microsoft (Bing) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

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Microsoft (Bing) Ads

Optimization Standard complexity Lead generation

Optimize keywords and match types for Microsoft (Bing) Ads

Pauses keywords that waste spend and keeps or retunes match types on the ones that work in Microsoft Advertising, under Maximize conversions. It adjusts the campaign's target CPA or target ROAS when volume or cost is off, and does not set manual keyword bids.

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Microsoft (Bing) Ads

Optimization Standard complexity Brand protection Lead generation

Test new targeting for Microsoft (Bing) Ads

Proposes and runs controlled tests of new Microsoft (Bing) targeting, so new audiences are found deliberately rather than by accident.

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Microsoft (Bing) Ads

Experimentation Standard complexity Launches Lead generation

Test offers and CTAs for Microsoft (Bing) Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Microsoft (Bing), one change at a time.

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Microsoft (Bing) Ads

Experimentation Standard complexity Trial & signup growth Lead generation

Mirror rising search language in ad copy

Spots new phrases rising in your search terms and on-site searches, and works them into headlines and ad groups before competitors catch on.

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Google Search Ads Microsoft (Bing) Ads

Signal-based Standard complexity Lead generation Revenue growth

Refresh ad copy with new reviews and awards for Microsoft (Bing) Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Microsoft (Bing) ads.

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Microsoft (Bing) Ads

Signal-based Standard complexity Revenue growth Lead generation

+3

Test new geos when demand shows up there first

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Standard complexity Lead generation Revenue growth

Added at Advanced · 4

Run landing page experiments for Microsoft (Bing) Ads

Finds the Microsoft (Bing) campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Microsoft (Bing) Ads

Experimentation Advanced complexity Launches Lead generation MCP

Expand winning keywords into new match types and ad groups for Microsoft (Bing) Ads

Turns converting search terms on Microsoft (Bing) Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

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Microsoft (Bing) Ads

Scaling Advanced complexity Revenue growth Lead generation

Target switchers when competitors get negative reviews

Watches review sites for waves of negative competitor reviews, then turns the themes into 'alternative' search ads written only from your own approved claims.

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Google Search Ads Microsoft (Bing) Ads

Signal-based Advanced complexity Competitor conquesting Lead generation

Trade paid for organic when rankings climb or slip

Tracks organic rank changes by page and query, and lowers non-brand bids where you rank in the top 3, then raises them where rankings slip.

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Google Search Ads Microsoft (Bing) Ads

Signal-based Advanced complexity Revenue growth Lead generation

Added at Expert · 2

Bid on pipeline value from CRM data for Microsoft (Bing) Ads

Moves Microsoft (Bing) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

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Microsoft (Bing) Ads

Optimization Expert complexity Pipeline generation Lead generation

Build landing page variants from winning ad angles for Microsoft (Bing) Ads

Builds draft landing page variants from the ad angles that win on Microsoft (Bing), so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Microsoft (Bing) Ads

Experimentation Expert complexity Lead generation Revenue growth MCP

Added at Mad Max · 1

+2

Spin up landing pages once keyword volume and profitability clear your bar

Drafts a dedicated landing page when a keyword or ad theme's volume and profitability clear your thresholds, then sets up a test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads Reddit Ads

Signal-based Mad Max complexity Lead generation Revenue growth MCP