Microsoft (Bing) Ads agent for launches

A roster of 13 workflows covering 4 of the 8 core jobs, with the core Microsoft (Bing) Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

Move winning keywords to the other search channels

Takes keywords that win on Google Search Ads or Microsoft (Bing) Ads and proposes the same keywords and copy on the other channel.

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Google Search Ads Microsoft (Bing) Ads

Cross-channel Basic complexity Revenue growth Launches

Added at Standard · 5

Optimize audience segments for Microsoft (Bing) Ads

Builds and prunes Microsoft (Bing) audience segments (custom, in-market, your data) so budget follows the highest-intent people.

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Microsoft (Bing) Ads

Optimization Standard complexity Competitor conquesting Launches

Run copy iteration experiments for Microsoft (Bing) Ads

Runs a small number of Microsoft (Bing) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

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Microsoft (Bing) Ads

Experimentation Standard complexity Launches

Test new targeting for Microsoft (Bing) Ads

Proposes and runs controlled tests of new Microsoft (Bing) targeting, so new audiences are found deliberately rather than by accident.

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Microsoft (Bing) Ads

Experimentation Standard complexity Launches Lead generation

Preload budgets for promos and seasonal peaks for Microsoft (Bing) Ads

Uses your promo calendar and seasonality to ramp Microsoft (Bing) budgets, ad copy and targets before peaks, and roll them back after.

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Microsoft (Bing) Ads

Signal-based Standard complexity Revenue growth Launches

+1

Update ad copy when prices, shipping offers or stock change

Reads price, shipping and stock changes from your store, finds live ads that no longer match, and updates the headlines and offers to fix them. Needs the Shopify MCP connected in Roadway.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads

Signal-based Standard complexity Revenue growth Launches MCP

Added at Advanced · 5

Run landing page experiments for Microsoft (Bing) Ads

Finds the Microsoft (Bing) campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Microsoft (Bing) Ads

Experimentation Advanced complexity Launches Lead generation MCP

Test target expansion from proven targets for Microsoft (Bing) Ads

Takes proven Microsoft (Bing) targets and tests the adjacent ones (related keywords, broader match types, similar audiences) to find the next layer of scale.

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Microsoft (Bing) Ads

Experimentation Advanced complexity Launches

Expand winning campaigns to new geos for Microsoft (Bing) Ads

Takes proven Microsoft (Bing) campaigns into new countries or regions in a controlled way.

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Microsoft (Bing) Ads

Scaling Advanced complexity Launches Pipeline generation

Launch campaigns from product changelog releases for Microsoft (Bing) Ads

Watches your changelog and launch calendar, and spins up Microsoft (Bing) launch campaigns and copy refreshes for meaningful releases.

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Microsoft (Bing) Ads

Signal-based Advanced complexity Launches Trial & signup growth

+5

Update ad copy to match the latest partner launches

Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads ChatGPT Ads

Signal-based Advanced complexity Launches Lead generation

Added at Expert · 1

Test bid strategies with controlled experiments for Microsoft (Bing) Ads

Uses native split tests to prove whether a different Microsoft (Bing) bid strategy or target actually beats the current one.

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Microsoft (Bing) Ads

Experimentation Expert complexity Launches Revenue growth

Added at Mad Max · 1

Score search-term relevance with an LLM and add negatives

Uses an LLM to grade every new search term's relevance to the ICP and offer, adding negatives and keywords automatically before wasted spend piles up.

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Google Search Ads Microsoft (Bing) Ads

Optimization Mad Max complexity Launches