Maintenance performance marketing agent for revenue growth

A roster of 6 account health and maintenance workflows, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

+5

Check for broken landing pages and URLs

Crawls every final URL in every channel's live ads for errors, redirects, slow loads and missing tracking parameters.

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All channels

Maintenance Basic complexity Revenue growth

Added at Standard · 1

+5

Review account hygiene weekly

A weekly digest of account hygiene across all channels. It lists what each maintenance check found, links each finding to the workflow that fixes it, and changes nothing itself.

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All channels

Maintenance Standard complexity Revenue growth

Added at Advanced · 1

+1

Check offline conversion import health

Checks that CRM stages are reaching ad platforms through offline imports and CAPI: on time, matched, and without errors.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads

Maintenance Advanced complexity Revenue growth

Added at Expert · 3

+5

Audit automation rules and script conflicts

Finds native automated rules, scripts and third-party tools that conflict with Roadway agents (both changing the same budgets or bids).

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All channels

Maintenance Expert complexity Revenue growth

+5

Audit server-side tracking coverage

Audits whether every channel has server-side conversion coverage (CAPI, enhanced conversions, offline imports) with good match quality and deduplication.

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All channels

Maintenance Expert complexity Revenue growth

+5

Consolidate account structure for faster learning

Finds over-fragmented campaign structures that starve automated bidding of data, and proposes consolidated structures channel by channel.

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All channels

Maintenance Expert complexity Revenue growth