LinkedIn Ads agent for pipeline generation

A roster of 21 workflows covering 7 of the 8 core jobs, with the core LinkedIn Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

+3

Check daily lead volume and quality

A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Reporting Basic complexity Pipeline generation Lead generation

Added at Standard · 9

Audit conversion signal quality for LinkedIn Ads

Improves the quality of the conversion data LinkedIn optimizes on: deduplication, match quality, primary vs secondary actions and values.

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LinkedIn Ads

Maintenance Standard complexity Pipeline generation Lead generation

Grade campaigns on lead-to-pipeline quality for LinkedIn Ads

Joins LinkedIn leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

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LinkedIn Ads

Reporting Standard complexity Pipeline generation Lead generation

Detect conversion tracking breakage for LinkedIn Ads

Detects when LinkedIn conversion tracking breaks or double counts, and protects automated bidding from bad data.

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LinkedIn Ads

Anomaly detection Standard complexity Pipeline generation

Detect lead quality and spam surges for LinkedIn Ads

Catches sudden drops in LinkedIn lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

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LinkedIn Ads

Anomaly detection Standard complexity Pipeline generation

Optimize conversation ads for LinkedIn Ads

Tunes LinkedIn Conversation Ads (the branching message flows sent to the inbox) so more recipients click through to a qualified action.

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LinkedIn Ads

Optimization Standard complexity Pipeline generation Lead generation

Optimize job title and seniority targeting for LinkedIn Ads

Uses LinkedIn demographic reporting to keep spend on the job titles, functions and seniorities that create pipeline.

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LinkedIn Ads

Optimization Standard complexity Account-based marketing Pipeline generation

Run a whole-account optimization check for LinkedIn Ads

An onboarding audit of the whole LinkedIn account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

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LinkedIn Ads

Optimization Standard complexity Pipeline generation

Test document ad gating for LinkedIn Ads

Tests ungated vs gated (Lead Gen Form after preview pages) LinkedIn document ads to balance lead volume against quality.

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LinkedIn Ads

Experimentation Standard complexity Pipeline generation Lead generation

+2

Suppress upsell ads for accounts with open support issues

Reads support and churn-risk signals by segment and pulls upsell and renewal ads from customers who are having a bad time, then restores them when it clears.

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Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads

Signal-based Standard complexity Pipeline generation Brand protection

Added at Advanced · 6

Report which campaigns bring signups that go on to use the product, for LinkedIn Ads

Grades LinkedIn campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

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LinkedIn Ads

Reporting Advanced complexity Trial & signup growth Pipeline generation

Optimize account expansion audiences for LinkedIn Ads

Keeps your LinkedIn Predictive Audiences and company list expansion seeded with your best customers, and retires the ones that drift.

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LinkedIn Ads

Optimization Advanced complexity Account-based marketing Pipeline generation

Optimize lead forms for pipeline quality for LinkedIn Ads

Makes LinkedIn lead forms produce qualified leads instead of cheap, junk submissions.

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LinkedIn Ads

Optimization Advanced complexity Pipeline generation Lead generation

Expand winning campaigns to new geos for LinkedIn Ads

Takes proven LinkedIn campaigns into new countries or regions in a controlled way.

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LinkedIn Ads

Scaling Advanced complexity Launches Pipeline generation

Promote the best social and news mentions of your brand on LinkedIn Ads

Scans social and news mentions of your brand, picks the best, and promotes them on LinkedIn Ads with audiences and budgets ready to approve.

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LinkedIn Ads

Signal-based Advanced complexity Pipeline generation Lead generation

+2

Surround conferences with ads aimed at target accounts

Reads the conference calendar and runs account-based campaigns around each event: before to book meetings, during to drive booth traffic, after to follow up.

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Google Search Ads Facebook Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Advanced complexity Account-based marketing Pipeline generation

Added at Expert · 3

Bid on pipeline value from CRM data for LinkedIn Ads

Sends CRM pipeline and revenue values back to LinkedIn so results are measured on value, and recommends the switch to value-based bidding for a person to make in Campaign Manager once there is enough valued data.

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LinkedIn Ads

Optimization Expert complexity Pipeline generation Lead generation

Boost high-intent accounts for LinkedIn Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts LinkedIn spend toward them with stage-appropriate ads.

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LinkedIn Ads

Signal-based Expert complexity Account-based marketing Pipeline generation

Spin up TLA skeletons in LinkedIn Ads from LinkedIn mentions

Watches LinkedIn for posts by employees, customers and creators that mention you, and drafts Thought Leader Ad campaigns around the best ones, ready to approve.

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LinkedIn Ads

Signal-based Expert complexity Pipeline generation Account-based marketing

Added at Mad Max · 2

Prune LinkedIn Ads targeting facets from pipeline feedback autonomously

Continuously prunes and expands LinkedIn targeting facets based on which titles, companies and skills produce opportunities in the CRM.

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LinkedIn Ads

Optimization Mad Max complexity Account-based marketing Pipeline generation

+2

Pace event campaigns to fill capacity 7 days out

Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.

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Google Search Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Mad Max complexity Lead generation Pipeline generation