Google Search Ads agent for pipeline generation

A roster of 14 workflows covering 4 of the 8 core jobs, with the core Google Search Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 3

+3

Check daily lead volume and quality

A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Reporting Basic complexity Pipeline generation Lead generation

Check spend on competitor keywords

A simple weekly view of how much you spend on competitor keywords and what it returns.

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Google Search Ads Microsoft (Bing) Ads

Reporting Basic complexity Competitor conquesting Pipeline generation

Scale winning keywords for Google Search Ads

Finds the keywords on Google Search Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

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Google Search Ads

Scaling Basic complexity Revenue growth Pipeline generation

Added at Standard · 2

Grade campaigns on lead-to-pipeline quality for Google Search Ads

Joins Google Search leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

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Google Search Ads

Reporting Standard complexity Pipeline generation Lead generation

Optimize competitor conquest campaigns on search

Runs competitor-term search campaigns efficiently: which competitor terms to bid on, at what price, with what copy and comparison pages.

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Google Search Ads Microsoft (Bing) Ads

Optimization Standard complexity Competitor conquesting Pipeline generation

Added at Advanced · 4

Optimize lead form assets for pipeline quality for Google Search Ads

Makes Google Search lead forms produce qualified leads instead of cheap, junk submissions.

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Google Search Ads

Optimization Advanced complexity Pipeline generation Lead generation

Expand winning campaigns to new geos for Google Search Ads

Takes proven Google Search campaigns into new countries or regions in a controlled way.

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Google Search Ads

Scaling Advanced complexity Launches Pipeline generation

+2

Surround conferences with ads aimed at target accounts

Reads the conference calendar and runs account-based campaigns around each event: before to book meetings, during to drive booth traffic, after to follow up.

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Google Search Ads Facebook Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Advanced complexity Account-based marketing Pipeline generation

+4

Turn recurring objections and pains from sales calls into ads

Reads aggregated themes from sales calls and turns the top pains and objections into ad angles, search ad groups and landing page proof.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Advanced complexity Lead generation Pipeline generation

Added at Expert · 4

Bid on pipeline value from CRM data for Google Search Ads

Moves Google Search from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

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Google Search Ads

Optimization Expert complexity Pipeline generation Lead generation

+1

Add target accounts when they hire a new leader or raise funding

Asks Clay to check your target accounts for a new leader in your buyer's function or a fresh funding round, then adds the accounts that qualify to your LinkedIn company targeting with a message that fits. Needs the Clay MCP connected in Roadway.

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Google Search Ads Google Display Ads Facebook Ads LinkedIn Ads X Ads

Signal-based Expert complexity Account-based marketing Pipeline generation MCP

Boost high-intent accounts for Google Search Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Search spend toward them with stage-appropriate ads.

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Google Search Ads

Signal-based Expert complexity Account-based marketing Pipeline generation

+2

Build lookalikes and lift budgets when big deals close

When a deal closes above your size bar, finds the segment it belongs to and builds lookalike audiences, matching ads and extra budget for that segment.

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Google Search Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Expert complexity Pipeline generation Account-based marketing

Added at Mad Max · 1

+2

Pace event campaigns to fill capacity 7 days out

Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.

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Google Search Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Mad Max complexity Lead generation Pipeline generation