Google Search Ads agent for lead generation

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A Google Search Ads agent focused on lead generation. It handles reporting, budget pacing and optimization on Google Search Ads.

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Workflows by category

A roster of 20 workflows covering 6 of the 8 core jobs, with the core Google Search Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

Check daily lead volume and quality

A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Reporting Basic complexity Pipeline generation Lead generation

Added at Standard · 10

Grade campaigns on lead-to-pipeline quality for Google Search Ads

Joins Google Search leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

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Google Search Ads

Reporting Standard complexity Pipeline generation Lead generation

Report search intent shifts and new opportunities for Google Search Ads

Turns the Google Search search terms report into intent themes that show where money goes and which new keywords or negatives you need.

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Google Search Ads

Reporting Standard complexity Competitor conquesting Lead generation

Detect lead quality and spam surges for Google Search Ads

Catches sudden drops in Google Search lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

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Google Search Ads

Anomaly detection Standard complexity Lead generation

Optimize audience targeting for Google Search Ads

Decides which Google Search audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

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Google Search Ads

Optimization Standard complexity Lead generation

Optimize keywords and match types for Google Search Ads

Pauses keywords that waste spend and keeps or retunes match types on the ones that work, under Maximize conversions. It adjusts the campaign's target CPA or target ROAS when volume or cost is off, and does not set manual keyword bids.

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Google Search Ads

Optimization Standard complexity Brand protection Lead generation

Test new targeting for Google Search Ads

Proposes and runs controlled tests of new Google Search targeting, so new audiences are found deliberately rather than by accident.

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Google Search Ads

Experimentation Standard complexity Launches Lead generation

Test offers and CTAs for Google Search Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Search, one change at a time.

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Google Search Ads

Experimentation Standard complexity Trial & signup growth Lead generation

Mirror rising search language in ad copy

Spots new phrases rising in your search terms and on-site searches, and works them into headlines and ad groups before competitors catch on.

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Google Search Ads Microsoft (Bing) Ads

Signal-based Standard complexity Lead generation Revenue growth

Refresh ad copy with new reviews and awards for Google Search Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Search ads.

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Google Search Ads

Signal-based Standard complexity Revenue growth Lead generation

Test new geos when demand shows up there first

Finds regions where organic, direct and referral demand is climbing before you advertise there, and opens low-budget tests in the best of them.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Standard complexity Lead generation Revenue growth

Added at Advanced · 6

Optimize lead form assets for pipeline quality for Google Search Ads

Makes Google Search lead forms produce qualified leads instead of cheap, junk submissions.

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Google Search Ads

Optimization Advanced complexity Pipeline generation Lead generation

Launch paid campaigns for low-ranking but high-converting SEO / AEO pages

Finds organic pages that convert visitors well but rank low, using rankings from the Semrush or Ahrefs MCP, and launches paid search campaigns to buy the traffic SEO cannot win yet. Add the Peec AI MCP to include pages that AI answers do not cite. Needs the Semrush or Ahrefs MCP connected in Roadway.

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Google Search Ads Microsoft (Bing) Ads ChatGPT Ads

Experimentation Advanced complexity Launches Lead generation MCP

Run landing page experiments for Google Search Ads

Finds the Google Search campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Google Search Ads

Experimentation Advanced complexity Launches Lead generation MCP

Expand winning keywords into new match types and ad groups for Google Search Ads

Turns converting search terms on Google Search Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

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Google Search Ads

Scaling Advanced complexity Revenue growth Lead generation

Target switchers when competitors get negative reviews

Watches review sites for waves of negative competitor reviews, then turns the themes into 'alternative' search ads written only from your own approved claims.

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Google Search Ads Microsoft (Bing) Ads

Signal-based Advanced complexity Competitor conquesting Lead generation

Update Google Search ad copy and sitelinks when partners launch

Watches partner launches and adds partner headlines, sitelinks and callouts to your search ads, plus a dedicated partner integration ad group, on the next run.

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Google Search Ads

Signal-based Advanced complexity Launches Lead generation

Added at Expert · 2

Bid on pipeline value from CRM data for Google Search Ads

Moves Google Search from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

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Google Search Ads

Optimization Expert complexity Pipeline generation Lead generation

Build landing page variants from winning ad angles for Google Search Ads

Builds draft landing page variants from the ad angles that win on Google Search, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Google Search Ads

Experimentation Expert complexity Lead generation Revenue growth MCP