Google Search Ads agent for competitor conquesting

A roster of 15 workflows covering 5 of the 8 core jobs, with the core Google Search Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

Check spend on competitor keywords

A simple weekly view of how much you spend on competitor keywords and what it returns.

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Google Search Ads Microsoft (Bing) Ads

Reporting Basic complexity Competitor conquesting Pipeline generation

Added at Standard · 6

Report brand search impression share

Weekly brand search report: impression share, top-of-page rate, CPC trend and competitor overlap on brand terms on Google and Microsoft.

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Google Search Ads Microsoft (Bing) Ads

Reporting Standard complexity Competitor conquesting Brand protection

Report search intent shifts and new opportunities for Google Search Ads

Turns the Google Search search terms report into intent themes that show where money goes and which new keywords or negatives you need.

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Google Search Ads

Reporting Standard complexity Competitor conquesting Lead generation

Detect lead quality and spam surges for Google Search Ads

Catches sudden drops in Google Search lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

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Google Search Ads

Anomaly detection Standard complexity Lead generation

Mine search terms for new keywords and negatives for Google Search Ads

Mines the Google Search search terms report to add winners as keywords and block wasted spend with negatives.

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Google Search Ads

Optimization Standard complexity Competitor conquesting Brand protection

Optimize audience segments for Google Search Ads

Builds and prunes Google Search audience segments (custom, in-market, your data) so budget follows the highest-intent people.

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Google Search Ads

Optimization Standard complexity Competitor conquesting Launches

Optimize competitor conquest campaigns on search

Runs competitor-term search campaigns efficiently: which competitor terms to bid on, at what price, with what copy and comparison pages.

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Google Search Ads Microsoft (Bing) Ads

Optimization Standard complexity Competitor conquesting Pipeline generation

Added at Advanced · 4

Report competitor auction pressure for Google Search Ads

Reads Google Search auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you.

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Google Search Ads

Reporting Advanced complexity Competitor conquesting Brand protection

+1

Test competitor comparison landing pages

Drafts "us vs competitor" and "alternative to" landing pages for competitor-targeted campaigns, then tests them against the generic page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads

Experimentation Advanced complexity Competitor conquesting Launches MCP

+1

Capture demand when competitors sell out or raise prices

Checks competitor product pages for stockouts and price hikes on each run, and puts budget behind your matching products while they are out or pricier. Needs the Shopify MCP connected in Roadway to confirm your own stock.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads

Signal-based Advanced complexity Competitor conquesting Revenue growth MCP

Take over competitor terms when a rival goes dark in auction insights

Reads auction insights daily, and when a competitor drops out, raises bids and budgets on the terms they leave open while the gap lasts.

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Google Search Ads Microsoft (Bing) Ads

Signal-based Advanced complexity Competitor conquesting Revenue growth

Added at Expert · 4

Detect auction pressure anomalies

Detects sudden auction pressure (CPC jumps, new competitors, overlap spikes) on search, and separates it from internal causes.

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Google Search Ads Microsoft (Bing) Ads

Anomaly detection Expert complexity Competitor conquesting Brand protection

Test whether brand search ads add results before defending the results page

Decides how much to spend on brand search by testing whether brand ads are incremental when you already rank first organically and competitors are absent.

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Google Search Ads Microsoft (Bing) Ads

Optimization Expert complexity Competitor conquesting Brand protection

Respond to competitor pricing changes and launches for Google Search Ads

When a competitor raises prices, removes a plan or changes packaging, updates Google Search conquesting campaigns and copy to capture switchers.

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Google Search Ads

Signal-based Expert complexity Competitor conquesting Revenue growth

Up budgets when competitor status pages go down for Google Search Ads

An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of Google Search spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.

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Google Search Ads

Signal-based Expert complexity Competitor conquesting Revenue growth