Facebook Ads agent for launches

A roster of 13 workflows covering 3 of the 8 core jobs, with the core Facebook Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 6

Run copy iteration experiments for Meta Ads

Runs a small number of Meta (Facebook & Instagram) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

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Facebook Ads Instagram Ads

Experimentation Standard complexity Launches

Test new targeting for Meta Ads

Proposes and runs controlled tests of new Meta (Facebook & Instagram) targeting, so new audiences are found deliberately rather than by accident.

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Facebook Ads Instagram Ads

Experimentation Standard complexity Launches Lead generation

+2

Follow email sends with ads to non-clickers and suppress clickers

Reads your email send calendar, then retargets people in each send segment who did not click within 48 hours and suppresses ads to people who already clicked. Needs your email platform or CRM to sync audiences to the ad platforms.

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Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads

Signal-based Standard complexity Revenue growth Launches

+1

Pause promoted posts during a brand crisis on X and Reddit

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

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Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Standard complexity Brand protection Launches

Preload budgets for promos and seasonal peaks for Meta Ads

Uses your promo calendar and seasonality to ramp Meta (Facebook & Instagram) budgets, creative and targets before peaks, and roll them back after.

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Facebook Ads Instagram Ads

Signal-based Standard complexity Revenue growth Launches

+1

Update ad copy when prices, shipping offers or stock change

Reads price, shipping and stock changes from your store, finds live ads that no longer match, and updates the headlines and offers to fix them. Needs the Shopify MCP connected in Roadway.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads

Signal-based Standard complexity Revenue growth Launches MCP

Added at Advanced · 5

Run landing page experiments for Meta Ads

Finds the Meta (Facebook & Instagram) ad sets where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Facebook Ads Instagram Ads

Experimentation Advanced complexity Launches Lead generation MCP

Test target expansion from proven targets for Meta Ads

Takes proven Meta (Facebook & Instagram) targets and tests the adjacent ones (neighboring interests, lookalikes, Advantage+ audience) to find the next layer of scale.

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Facebook Ads Instagram Ads

Experimentation Advanced complexity Launches

Expand winning campaigns to new geos for Meta Ads

Takes proven Meta (Facebook & Instagram) campaigns into new countries or regions in a controlled way.

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Facebook Ads Instagram Ads

Scaling Advanced complexity Launches Pipeline generation

Launch campaigns from product changelog releases for Meta Ads

Watches your changelog and launch calendar, and spins up Meta (Facebook & Instagram) launch campaigns and copy refreshes for meaningful releases.

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Facebook Ads Instagram Ads

Signal-based Advanced complexity Launches Trial & signup growth

+5

Update ad copy to match the latest partner launches

Watches partner and integration launches and updates copy on every channel (search sitelinks and headlines, LinkedIn and social hooks, ChatGPT context hints) to ride the announcement.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads ChatGPT Ads

Signal-based Advanced complexity Launches Lead generation

Added at Expert · 1

Test bid strategies with controlled experiments for Meta Ads

Uses native split tests to prove whether a different Meta (Facebook & Instagram) bid strategy or target actually beats the current one.

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Facebook Ads Instagram Ads

Experimentation Expert complexity Launches Revenue growth

Added at Mad Max · 1

Measure true ad impact with control-group tests for Meta Ads

Measures how many Meta (Facebook & Instagram) conversions your ads truly drive and recalibrates targets with the result.

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Facebook Ads Instagram Ads

Experimentation Mad Max complexity Launches