# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Standard performance marketing workflows for launches and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/standard-performance-marketing-workflows-for-launches
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Standard performance marketing workflows for launches

Standard performance marketing workflows for launches

Browse 46 standard performance marketing workflows for launches in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Check message consistency across channels

Checks that pricing, offers, launch messaging and claims are consistent and current across every channel's live ads.

All business types

Follow email sends with ads to non-clickers and suppress clickers

Reads your email send calendar, then retargets people in each send segment who did not click within 48 hours and suppresses ads to people who already clicked. Needs your email platform or CRM to sync audiences to the ad platforms.

4 business types

Hold the experiment budget guardrail

Keeps the total spend on tests and experiments across all channels within the agreed experiment budget, so exploration never eats the core.

All business types

Optimize audience segments for Google Display Ads

Builds and prunes Google Display audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize audience segments for Google Search Ads

Builds and prunes Google Search audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize audience segments for Microsoft (Bing) Ads

Builds and prunes Microsoft (Bing) audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize audience segments for YouTube Ads

Builds and prunes YouTube audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Pause promoted posts during a brand crisis on X and Reddit

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

All business types

Preload budgets for promos and seasonal peaks for ChatGPT Ads

Uses your promo calendar and seasonality to ramp ChatGPT budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Google Display Ads

Uses your promo calendar and seasonality to ramp Google Display budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Google Search Ads

Uses your promo calendar and seasonality to ramp Google Search budgets, ad copy and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Meta Ads

Uses your promo calendar and seasonality to ramp Meta (Facebook & Instagram) budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Microsoft (Bing) Ads

Uses your promo calendar and seasonality to ramp Microsoft (Bing) budgets, ad copy and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Reddit Ads

Uses your promo calendar and seasonality to ramp Reddit budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for Snapchat Ads

Uses your promo calendar and seasonality to ramp Snapchat budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for TikTok Ads

Uses your promo calendar and seasonality to ramp TikTok budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for X Ads

Uses your promo calendar and seasonality to ramp X budgets, creative and targets before peaks, and roll them back after.

3 business types

Preload budgets for promos and seasonal peaks for YouTube Ads

Uses your promo calendar and seasonality to ramp YouTube budgets, creative and targets before peaks, and roll them back after.

3 business types

Review post-launch performance

A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.

All business types

Run a launch-day retargeting blitz across channels

For major launches, runs a coordinated 7-14 day push to warm audiences across channels with launch creative, then winds it down.

All business types

Run copy iteration experiments for ChatGPT Ads

Runs a small number of ChatGPT copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Google Display Ads

Runs a small number of Google Display copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Google Search Ads

Runs a small number of Google Search copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for LinkedIn Ads

Runs a small number of LinkedIn copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

4 business types

Run copy iteration experiments for Meta Ads

Runs a small number of Meta (Facebook & Instagram) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Microsoft (Bing) Ads

Runs a small number of Microsoft (Bing) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Reddit Ads

Runs a small number of Reddit copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Snapchat Ads

Runs a small number of Snapchat copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for TikTok Ads

Runs a small number of TikTok copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for X Ads

Runs a small number of X copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for YouTube Ads

Runs a small number of YouTube copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Set lifetime budget caps for promos and launches

Puts hard lifetime caps and end dates on time-boxed promo, launch and surge campaigns, so they cannot keep spending after the moment has passed.

All business types

Ship winning Google Search campaigns, targets and copy to Microsoft (Bing) Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Microsoft (Bing) ads campaigns, targets and creative.

All business types

Swap in weather and local event creative by market

An opt-in workflow for ecommerce brands. Checks the forecast and local events by market, then swaps in matching ad copy and adjusts bids, like rain gear before a storm. Needs the Shopify MCP connected in Roadway to check stock.

Test new targeting for ChatGPT Ads

Proposes and runs controlled tests of new ChatGPT targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Google Display Ads

Proposes and runs controlled tests of new Google Display targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Google Search Ads

Proposes and runs controlled tests of new Google Search targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for LinkedIn Ads

Proposes and runs controlled tests of new LinkedIn targeting, so new audiences are found deliberately rather than by accident.

Experimentation

4 business types

Test new targeting for Meta Ads

Proposes and runs controlled tests of new Meta (Facebook & Instagram) targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Microsoft (Bing) Ads

Proposes and runs controlled tests of new Microsoft (Bing) targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Reddit Ads

Proposes and runs controlled tests of new Reddit targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Snapchat Ads

Proposes and runs controlled tests of new Snapchat targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for TikTok Ads

Proposes and runs controlled tests of new TikTok targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for X Ads

Proposes and runs controlled tests of new X targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for YouTube Ads

Proposes and runs controlled tests of new YouTube targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Update ad copy when prices, shipping offers or stock change

Reads price, shipping and stock changes from your store, finds live ads that no longer match, and updates the headlines and offers to fix them. Needs the Shopify MCP connected in Roadway.

Marketplace · Ecommerce

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