# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Signal-based workflows for brand protection in performance marketing and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/signal-based-performance-marketing-workflows-for-brand-protection
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Signal-based workflows for brand protection in performance marketing

Signal-based workflows for brand protection in performance marketing

Browse 6 signal-based workflows for brand protection in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Signal-based workflows react to outside events like competitor launches, outages, reviews or promo calendars. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Monitor AI answers for your brand and respond with ChatGPT Ads

Reads how AI answers describe your brand against competitors from the Peec AI MCP, and uses ChatGPT ads and search ads to cover the questions where you are missing or misrepresented. Needs the Peec AI MCP connected in Roadway.

All business types

Pause ads during site outages

When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.

All business types

Pause promoted posts during a brand crisis on X and Reddit

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

All business types

Suppress upsell ads for accounts with open support issues

Reads support and churn-risk signals by segment and pulls upsell and renewal ads from customers who are having a bad time, then restores them when it clears.

3 business types

Up brand campaign budget when impression share dips below target

A daily check that raises Google Search and Microsoft (Bing) brand budgets, and checks for new competitors, in measured steps when brand impression share stays below target.

All business types

Up brand defense budget on social and ChatGPT when brand impression share dips

When brand search impression share on Google or Microsoft dips below target (usually a competitor bidding on your name), the Meta, LinkedIn and ChatGPT coworkers raise brand-defense spend on the people being targeted: recent site visitors, high-intent accounts and branded ChatGPT contexts.

All business types

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