Optimization workflows for trial & signup growth in PPC

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Optimization workflows for trial & signup growth in performance marketing

Browse 4 optimization workflows for trial and signup growth in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Optimization workflows tune bids, targeting, creative and schedules inside existing campaigns to lower cost per result. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Bid on predicted long-term value for PLG signups

Sends a simple, rule-based value for each signup (an activated signup is worth the historical activation-to-paid value) so bidding chases people who activate. Uses a predicted value only if you supply a model that has a track record.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Optimization Advanced complexity Trial & signup growth Pipeline generation

Optimize campaigns for activated signups, not raw signups

Re-ranks campaigns, ad sets and keywords by how many signups become active users instead of by raw signups, and shifts bids and budget toward the sources that produce real users.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Optimization Standard complexity Trial & signup growth