# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Optimization workflows for ecommerce performance marketing and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/optimization-performance-marketing-workflows-for-ecommerce-brands
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Optimization workflows for ecommerce performance marketing

Optimization workflows for ecommerce performance marketing

Browse 121 optimization workflows for ecommerce brands in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Optimization workflows tune bids, targeting, creative and schedules inside existing campaigns to lower cost per result. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Adjust budgets across campaigns to maximize brand term impression share

Rebalances Google Search and Microsoft (Bing) budgets and bids so brand campaigns hold your impression share target at the lowest cost, without starving non-brand.

All business types

Bid on predicted new-customer value for ecommerce

Values first orders by predicted 12-month customer value, so bidding pays more for customers likely to come back.

Ecommerce · Marketplace

Choose the right bid strategy per campaign for ChatGPT Ads

Picks the right ChatGPT bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for Google Display Ads

Picks the right Google Display bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for Google Search Ads

Picks the right Google Search bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for Meta Ads

Picks the right Meta (Facebook & Instagram) bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for Microsoft (Bing) Ads

Picks the right Microsoft (Bing) bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for Reddit Ads

Picks the right Reddit bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for Snapchat Ads

Picks the right Snapchat bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for TikTok Ads

Picks the right TikTok bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for X Ads

Picks the right X bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for YouTube Ads

Picks the right YouTube bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Conquest competitor audiences on social and video

Targets people who follow, engage with or research competitors on social and video platforms, with switch-focused creative.

All business types

Evolve lookalike seeds from pipeline value autonomously

Keeps testing new seed definitions (by value, recency, product and segment) for lookalike and predictive audiences, and promotes the seeds that produce the best customers.

All business types

Mine search terms for new keywords and negatives for Google Search Ads

Mines the Google Search search terms report to add winners as keywords and block wasted spend with negatives.

All business types

Mine search terms for new keywords and negatives for Microsoft (Bing) Ads

Mines the Microsoft (Bing) search terms report to add winners as keywords and block wasted spend with negatives.

All business types

Optimize ad schedules for Google Search Ads

Aligns Google Search delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ad schedules for Meta Ads

Aligns Meta (Facebook & Instagram) delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ad schedules for Microsoft (Bing) Ads

Aligns Microsoft (Bing) delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ad schedules for Snapchat Ads

Aligns Snapchat delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ad schedules for TikTok Ads

Aligns TikTok delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ads by pausing losers and rebuilding near-misses for ChatGPT Ads

Ad-level decisions for ChatGPT: pause losers only on cost per goal, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for Google Display Ads

Ad-level decisions for Google Display: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for Google Search Ads

Ad-level decisions for Google Search: pause losers, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for Meta Ads

Ad-level decisions for Meta (Facebook & Instagram): pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for Microsoft (Bing) Ads

Ad-level decisions for Microsoft (Bing): pause losers, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for Reddit Ads

Ad-level decisions for Reddit: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for Snapchat Ads

Ad-level decisions for Snapchat: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for TikTok Ads

Ad-level decisions for TikTok: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for X Ads

Ad-level decisions for X: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize ads by pausing losers and rebuilding near-misses for YouTube Ads

Ad-level decisions for YouTube: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

All business types

Optimize Advantage+ campaigns for Meta Ads

Decides where Meta Advantage+ sales and leads campaigns should replace manual setups, and how to steer them with budgets, exclusions and creative.

All business types

Optimize audience segments for Google Display Ads

Builds and prunes Google Display audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize audience segments for Google Search Ads

Builds and prunes Google Search audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize audience segments for Microsoft (Bing) Ads

Builds and prunes Microsoft (Bing) audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize audience segments for YouTube Ads

Builds and prunes YouTube audience segments (custom, in-market, your data) so budget follows the highest-intent people.

All business types

Optimize audience targeting for ChatGPT Ads

Decides which ChatGPT audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Google Display Ads

Decides which Google Display audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Google Search Ads

Decides which Google Search audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Meta Ads

Decides which Meta (Facebook & Instagram) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Microsoft (Bing) Ads

Decides which Microsoft (Bing) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Reddit Ads

Decides which Reddit audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Snapchat Ads

Decides which Snapchat audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for TikTok Ads

Decides which TikTok audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for X Ads

Decides which X audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for YouTube Ads

Decides which YouTube audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize Collection and Story ad formats for Snapchat Ads

Compares Collection, Story and single Snap Ad formats on your goal metric and shifts spend to the format that wins.

All business types

Optimize community and topic targeting for Reddit Ads

Keeps Reddit spend in the subreddits where your buyers are and cuts the ones that bring clicks but no customers.

All business types

Optimize competitor conquest campaigns on search

Runs competitor-term search campaigns efficiently: which competitor terms to bid on, at what price, with what copy and comparison pages.

All business types

Optimize context hints for ChatGPT Ads

Rewrites ChatGPT ad context hints so sponsored cards match the right conversations, since there are no keywords or negatives.

All business types

Optimize creative concepts and formats for ChatGPT Ads

Finds which hooks, formats and messages win on ChatGPT, then drafts the next round of images in Figma, Canva or Runway. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

All business types

Optimize creative concepts and formats for Google Display Ads

Finds which hooks, formats and messages win on Google Display, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

All business types

Optimize creative concepts and formats for Meta Ads

Finds which hooks, formats and messages win on Meta (Facebook & Instagram), then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

All business types

Optimize creative concepts and formats for Reddit Ads

Finds which hooks, formats and messages win on Reddit, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

All business types

Optimize creative concepts and formats for Snapchat Ads

Finds which hooks, formats and messages win on Snapchat, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Optimize creative concepts and formats for TikTok Ads

Finds which hooks, formats and messages win on TikTok, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Optimize creative concepts and formats for X Ads

Finds which hooks, formats and messages win on X, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

All business types

Optimize creative concepts and formats for YouTube Ads

Finds which hooks, formats and messages win on YouTube, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Optimize platform targeting for ChatGPT Ads

Shows where ChatGPT conversions actually happen by platform (iOS app, Android app and web) and decides which to keep, split out or exclude.

All business types

Optimize device and platform bids for Google Search Ads

Adjusts Google Search delivery by device or platform based on where conversions actually happen.

All business types

Optimize device and platform bids for Microsoft (Bing) Ads

Adjusts Microsoft (Bing) delivery by device or platform based on where conversions actually happen.

All business types

Optimize device targeting for YouTube Ads

Shows where YouTube conversions actually happen by device and decides which devices to keep, split out or exclude.

All business types

Optimize titles and copy for ChatGPT Ads

Looks at how the title and copy on each ChatGPT sponsored card are performing, replaces the weak ones, adds missing angles and keeps the strongest.

All business types

Optimize headlines and descriptions for Google Display Ads

Asset-level copy optimization for Google Display: replace low performers, add missing angles and keep the strongest lines.

All business types

Optimize headlines and descriptions for Google Search Ads

Asset-level copy optimization for Google Search: replace low performers, add missing angles and keep the strongest lines.

All business types

Optimize headlines and descriptions for Microsoft (Bing) Ads

Asset-level copy optimization for Microsoft (Bing): replace low performers, add missing angles and keep the strongest lines.

All business types

Optimize interest targeting for Google Display Ads

Keeps the Google Display interest targets that drive efficient results and prunes the ones that only add cheap reach.

All business types

Optimize interest targeting for Meta Ads

Keeps the Meta (Facebook & Instagram) interest targets that drive efficient results and prunes the ones that only add cheap reach.

All business types

Optimize interest targeting for Reddit Ads

Keeps the Reddit interest targets that drive efficient results and prunes the ones that only add cheap reach.

All business types

Optimize interest targeting for Snapchat Ads

Keeps the Snapchat interest targets that drive efficient results and prunes the ones that only add cheap reach.

All business types

Optimize interest targeting for TikTok Ads

Keeps the TikTok interest targets that drive efficient results and prunes the ones that only add cheap reach.

All business types

Optimize interest targeting for X Ads

Keeps the X interest targets that drive efficient results and prunes the ones that only add cheap reach.

All business types

Optimize interest targeting for YouTube Ads

Keeps the YouTube interest targets that drive efficient results and prunes the ones that only add cheap reach.

All business types

Optimize keyword bids and match types for Google Search Ads

Decides, keyword by keyword, whether to pause, keep, re-bid or change match type in Google Search so the whole campaign hits your cost per goal while it scales.

All business types

Optimize keyword bids and match types for Microsoft (Bing) Ads

Decides, keyword by keyword, whether to pause, keep, re-bid or change match type in Microsoft (Bing) so the whole campaign hits your cost per goal while it scales.

All business types

Optimize keyword targeting for Reddit Ads

Prunes and expands Reddit keyword targeting so ads show up next to the conversations your buyers are actually having.

All business types

Optimize keyword targeting for X Ads

Prunes and expands X keyword targeting so ads show up next to the conversations your buyers are actually having.

All business types

Optimize Lenses and AR ads for Snapchat Ads

Finds the Lenses and AR ads that turn plays into results, scales them, and refreshes the ones that wear out.

All business types

Optimize location targeting for Google Display Ads

Shifts Google Display spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for Google Search Ads

Shifts Google Search spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for Meta Ads

Shifts Meta (Facebook & Instagram) spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for Microsoft (Bing) Ads

Shifts Microsoft (Bing) spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for Reddit Ads

Shifts Reddit spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for Snapchat Ads

Shifts Snapchat spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for TikTok Ads

Shifts TikTok spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for X Ads

Shifts X spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for YouTube Ads

Shifts YouTube spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize lookalike and follower look-alike audiences for X Ads

Keeps X lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for Google Display Ads

Keeps Google Display lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for Meta Ads

Keeps Meta (Facebook & Instagram) lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for Reddit Ads

Keeps Reddit lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for Snapchat Ads

Keeps Snapchat lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for TikTok Ads

Keeps TikTok lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize partnership (creator) ads for Instagram Ads

Finds the creator posts worth running as partnership ads on Instagram and Facebook, and scales the creators whose content converts.

4 business types

Optimize placements for Google Display Ads

Cuts the Google Display placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for Meta Ads

Cuts the Meta (Facebook & Instagram) placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize partner and Audience Network traffic for Microsoft (Bing) Ads

Cuts the Microsoft (Bing) partner and Audience Network sites that burn budget on low-quality traffic and protects brand safety.

All business types

Optimize placements for Snapchat Ads

Cuts the Snapchat placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for TikTok Ads

Cuts the TikTok placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for YouTube Ads

Cuts the YouTube placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize Reels-first creative for Instagram Ads

Checks which Instagram ads get Reels and Stories delivery with creative built for feed, then drafts 9:16 image versions in Figma, Canva or Runway and generates video in Runway or Google Veo for ads that need motion. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Optimize Smart+ campaigns for TikTok Ads

Compares Smart+ with your manual TikTok campaigns and moves spend to the setup that wins on real downstream results.

All business types

Optimize Spark Ads and creator partnerships for TikTok Ads

Finds the organic and creator posts worth boosting as Spark Ads, and scales the creators whose content converts.

4 business types

Optimize TikTok Shop and GMV Max campaigns for TikTok Ads

Reviews your TikTok Shop and GMV Max campaigns on attributed revenue and scales the ones that hold their return.

Marketplace · Ecommerce

Optimize topic targeting for Google Display Ads

Finds the Google Display topics that convert and removes the ones that just soak up impressions.

All business types

Optimize topic targeting for X Ads

Finds the X topics that convert and removes the ones that just soak up impressions.

All business types

Optimize topic targeting for YouTube Ads

Finds the YouTube topics that convert and removes the ones that just soak up impressions.

All business types

Run a whole-account optimization check for ChatGPT Ads

An onboarding audit of the whole ChatGPT account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for Google Display Ads

An onboarding audit of the whole Google Display account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for Google Search Ads

An onboarding audit of the whole Google Search account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for Meta Ads

An onboarding audit of the whole Meta (Facebook & Instagram) account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for Microsoft (Bing) Ads

An onboarding audit of the whole Microsoft (Bing) account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for Reddit Ads

An onboarding audit of the whole Reddit account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for Snapchat Ads

An onboarding audit of the whole Snapchat account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for TikTok Ads

An onboarding audit of the whole TikTok account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for X Ads

An onboarding audit of the whole X account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Run a whole-account optimization check for YouTube Ads

An onboarding audit of the whole YouTube account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Score search-term relevance with an LLM and add negatives

Uses an LLM to grade every new search term's relevance to the ICP and offer, adding negatives and keywords automatically before wasted spend piles up.

All business types

Target competitor-alternative context hints for ChatGPT Ads

Builds ChatGPT ad groups for conversations where people compare or look for alternatives to competitors.

All business types

Target competitor URL custom segments on Display and YouTube

Builds Google custom segments from competitor brand searches and website URLs, to reach people evaluating competitors on Display and YouTube.

All business types

Test whether brand search ads add results before defending the results page

Decides how much to spend on brand search by testing whether brand ads are incremental when you already rank first organically and competitors are absent.

All business types

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