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Optimization workflows for competitor conquesting in performance marketing

Optimization workflows for competitor conquest in performance marketing

Browse 12 optimization workflows for competitor conquest in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Optimization workflows tune bids, targeting, creative and schedules inside existing campaigns to lower cost per result. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

+3
Conquest competitor audiences on social and video
Targets people who follow, engage with or research competitors on social and video platforms, with switch-focused creative.
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Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Optimization Standard complexity Competitor conquesting

Mine search terms for new keywords and negatives for Google Search Ads
Mines the Google Search search terms report to add winners as keywords and block wasted spend with negatives.
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Google Search Ads

Optimization Standard complexity Competitor conquesting Brand protection

Mine search terms for new keywords and negatives for Microsoft (Bing) Ads
Mines the Microsoft (Bing) search terms report to add winners as keywords and block wasted spend with negatives.
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Microsoft (Bing) Ads

Optimization Standard complexity Competitor conquesting Brand protection

Optimize audience segments for Google Display Ads
Builds and prunes Google Display audience segments (custom, in-market, your data) so budget follows the highest-intent people.
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Google Display Ads

Optimization Standard complexity Competitor conquesting Launches

Optimize audience segments for Google Search Ads
Builds and prunes Google Search audience segments (custom, in-market, your data) so budget follows the highest-intent people.
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Google Search Ads

Optimization Standard complexity Competitor conquesting Launches

Optimize audience segments for Microsoft (Bing) Ads
Builds and prunes Microsoft (Bing) audience segments (custom, in-market, your data) so budget follows the highest-intent people.
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Microsoft (Bing) Ads

Optimization Standard complexity Competitor conquesting Launches

Optimize audience segments for YouTube Ads
Builds and prunes YouTube audience segments (custom, in-market, your data) so budget follows the highest-intent people.
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YouTube Ads

Optimization Standard complexity Competitor conquesting Launches

Optimize audience targeting for YouTube Ads
Decides which YouTube audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.
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YouTube Ads

Optimization Standard complexity Competitor conquesting Lead generation

Optimize competitor conquest campaigns on search
Runs competitor-term search campaigns efficiently: which competitor terms to bid on, at what price, with what copy and comparison pages.
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Google Search Ads Microsoft (Bing) Ads

Optimization Standard complexity Competitor conquesting Pipeline generation

Target competitor URL custom segments on Display and YouTube
Builds Google custom segments from competitor brand searches and website URLs, to reach people evaluating competitors on Display and YouTube.
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Google Display Ads YouTube Ads

Optimization Standard complexity Competitor conquesting

Target competitor-alternative context hints for ChatGPT Ads
Builds ChatGPT ad groups for conversations where people compare or look for alternatives to competitors.
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ChatGPT Ads

Optimization Standard complexity Competitor conquesting

Test whether brand search ads add results before defending the results page
Decides how much to spend on brand search by testing whether brand ads are incremental when you already rank first organically and competitors are absent.
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Google Search Ads Microsoft (Bing) Ads

Optimization Expert complexity Competitor conquesting Brand protection

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