# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Optimization workflows for account-based marketing in performance marketing and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/optimization-performance-marketing-workflows-for-account-based-marketing
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Optimization workflows for account-based marketing in performance marketing

Optimization workflows for account-based marketing in performance marketing

Browse 4 optimization workflows for account-based marketing in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Optimization workflows tune bids, targeting, creative and schedules inside existing campaigns to lower cost per result. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Optimize LinkedIn profile targeting for Microsoft (Bing) Ads

Uses Microsoft Advertising's LinkedIn profile targeting (company, industry, job function) as bid signals on search to favor ICP searchers.

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Microsoft (Bing) Ads

Optimization Standard complexity Account-based marketing Pipeline generation

Optimize account expansion audiences for LinkedIn Ads

Keeps your LinkedIn Predictive Audiences and company list expansion seeded with your best customers, and retires the ones that drift.

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Optimization Advanced complexity Account-based marketing Pipeline generation

Optimize job title and seniority targeting for LinkedIn Ads

Uses LinkedIn demographic reporting to keep spend on the job titles, functions and seniorities that create pipeline.

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Optimization Standard complexity Account-based marketing Pipeline generation

Prune LinkedIn Ads targeting facets from pipeline feedback autonomously

Continuously prunes and expands LinkedIn targeting facets based on which titles, companies and skills produce opportunities in the CRM.

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Optimization Mad Max complexity Account-based marketing Pipeline generation

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