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Automate Microsoft (Bing) Ads workflows for account-based marketing

Automate Microsoft Bing Ads workflows for account-based marketing

Browse 5 Microsoft Bing Ads workflows for account-based marketing in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Microsoft Advertising mirrors much of Google Search but with cheaper clicks, LinkedIn profile targeting and an older, B2B-heavy audience, so it rewards imported winners and its own negatives. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

+1
A simple check of how much of the target account and contact lists each platform actually matched.
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Uses Microsoft Advertising's LinkedIn profile targeting (company, industry, job function) as bid signals on search to favor ICP searchers.
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Checks Microsoft Advertising remarketing and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.
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Works across all channels

+5
A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.
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+5
Uses an LLM to cluster recent wins in the CRM into new ICP segments, and turns each one into targeting for every channel.
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