Automate Google Display Ads workflows for ABM

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Automate Google Display Ads workflows for account-based marketing

Browse 10 Google Display Ads workflows for account-based marketing in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Google Display reaches people across millions of sites, so placements, frequency and creative fatigue decide whether spend turns into results or wasted impressions. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Add target accounts when they hire a new leader or raise funding

Asks Clay to check your target accounts for a new leader in your buyer's function or a fresh funding round, then adds the accounts that qualify to your LinkedIn company targeting with a message that fits. Needs the Clay MCP connected in Roadway.

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Google Search Ads Google Display Ads Facebook Ads LinkedIn Ads X Ads

Signal-based Expert complexity Account-based marketing Pipeline generation

Boost high-intent accounts for Google Display Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Display spend toward them with stage-appropriate ads.

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Google Display Ads

Signal-based Expert complexity Account-based marketing Pipeline generation

Check target account list match rates

A simple check of how much of the target account and contact lists each platform actually matched.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads Facebook Ads Instagram Ads LinkedIn Ads

Maintenance Basic complexity Account-based marketing

Orchestrate ABM plays across channels

Moves target accounts through awareness, engagement and opportunity stages, with LinkedIn as the account-level channel and CRM-synced audiences on the other channels, and budgets that adapt to each account's signals.

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Google Search Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Cross-channel Expert complexity Account-based marketing Pipeline generation

Refresh stale retargeting and exclusion audiences for Google Display Ads

Checks Google Ads audience segments (your data segments, Customer Match and custom segments) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

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Google Display Ads

Maintenance Standard complexity Account-based marketing

Report ABM pipeline influence

Measures how paid ABM touches move target accounts: engagement before opportunity creation, stage velocity and win rate vs unreached accounts.

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Google Search Ads Google Display Ads YouTube Ads LinkedIn Ads

Reporting Advanced complexity Account-based marketing Pipeline generation

Report target account reach and engagement

Shows how much of the target account list paid campaigns are reaching and engaging, by account tier.

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Google Search Ads Google Display Ads LinkedIn Ads