# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Expert experimentation workflows for performance marketing and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/expert-experimentation-performance-marketing-workflows
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

›

›

Expert experimentation workflows for performance marketing

Expert experimentation workflows for performance marketing

Browse 15 expert experimentation workflows for performance marketing in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Experimentation workflows run controlled tests on copy, bids, landing pages and audiences and keep only the winners. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Generate, test and retire creative variants for ChatGPT Ads

A test-and-learn loop for ChatGPT ads: writes new titles and one-line copy from the winning angles, tests each against the current best with a fixed split, and retires the losers on cost per goal once there is enough data.

Experimentation

All business types

Measure true ad impact with control-group tests for Google Display Ads

Measures how many Google Display conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Measure true ad impact with control-group tests for Google Search Ads

Measures how many Google Search conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Measure true ad impact with control-group tests for LinkedIn Ads

Measures how many LinkedIn conversions your ads truly drive, when the account has enough conversion volume for a matched-market test, and recalibrates targets with the result.

Experimentation

4 business types

Measure true ad impact with control-group tests for Snapchat Ads

Measures how many Snapchat conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Measure true ad impact with control-group tests for TikTok Ads

Measures how many TikTok conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Measure true ad impact with control-group tests for YouTube Ads

Measures how many YouTube conversions your ads truly drive and recalibrates targets with the result.

Experimentation

All business types

Test bid strategies with controlled experiments for Google Display Ads

Uses native split tests to prove whether a different Google Display bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for Google Search Ads

Uses native split tests to prove whether a different Google Search bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for LinkedIn Ads

Uses native split tests to prove whether a different LinkedIn bid strategy or target actually beats the current one.

Experimentation

4 business types

Test bid strategies with controlled experiments for Meta Ads

Uses native split tests to prove whether a different Meta (Facebook & Instagram) bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for Microsoft (Bing) Ads

Uses native split tests to prove whether a different Microsoft (Bing) bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for Snapchat Ads

Uses native split tests to prove whether a different Snapchat bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for TikTok Ads

Uses native split tests to prove whether a different TikTok bid strategy or target actually beats the current one.

Experimentation

All business types

Test bid strategies with controlled experiments for YouTube Ads

Uses native split tests to prove whether a different YouTube bid strategy or target actually beats the current one.

Experimentation

All business types

Your enterprise-ready
Performance marketing engine.

Something went wrong. Please try again.

You're in—expect an email shortly.