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Expert anomaly detection workflows for performance marketing

Expert anomaly detection workflows for performance marketing

Browse 4 expert anomaly detection workflows in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Anomaly detection workflows catch spend spikes, tracking breaks and quality drops within hours instead of at month-end. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Audit brand-safety adjacency with LLM classification
Uses an LLM to classify where your ads appeared on Google Display and YouTube (placements and videos), and finds brand-unsafe adjacency that keyword lists miss.
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Google Display Ads YouTube Ads

Anomaly detection Expert complexity Brand protection

+5
Detect attribution drift between platforms and Roadway
Alerts when a platform's reported conversions start drifting away from CRM or backend truth, which usually means a tracking or modeling change.
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All channels

Anomaly detection Expert complexity Revenue growth

Detect auction pressure anomalies
Detects sudden auction pressure (CPC jumps, new competitors, overlap spikes) on search, and separates it from internal causes.
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Google Search Ads Microsoft (Bing) Ads

Anomaly detection Expert complexity Competitor conquesting Brand protection

+1
Detect delivery shifts from platform automation
Detects when platform automation (broad match, Advantage+, optimized targeting, Audience Expansion) quietly shifts spend toward retargeting, existing customers or low-quality inventory.
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Google Search Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Anomaly detection Expert complexity Revenue growth

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