# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Basic performance marketing workflows for PLG companies and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/basic-performance-marketing-workflows-for-plg-companies
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Basic performance marketing workflows for PLG companies

Basic performance marketing workflows for PLG companies

Browse 110 basic performance marketing workflows for PLG companies in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Align conversion goals across channels

Checks that every channel optimizes to the same goal definition, so cost per goal comparisons across channels are fair.

All business types

Audit naming conventions and UTMs

Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.

All business types

Audit negative keyword conflicts for Google Search Ads

Finds Google Search negative keywords that block your own keywords, and gaps where obvious negatives are missing.

All business types

Audit negative keyword conflicts for Microsoft (Bing) Ads

Finds Microsoft (Bing) negative keywords that block your own keywords, and gaps where obvious negatives are missing.

All business types

Check brand safety settings

A simple check that brand safety controls are on and match your rules on every channel with third-party or feed inventory.

All business types

Check customer and open-opportunity exclusions

A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.

4 business types

Check for broken landing pages and URLs

Crawls every final URL in every channel's live ads for errors, redirects, slow loads and missing tracking parameters.

All business types

Check launch campaign readiness

A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.

All business types

Check search impression share headroom

Shows how much more search volume each efficient non-brand campaign could win, from lost impression share due to budget and rank.

All business types

Check social frequency headroom

A simple check of whether winning social and video audiences have room to scale before frequency gets too high.

All business types

Check spend caps and unblock delivery for ChatGPT Ads

Finds the ChatGPT spend caps, billing holds and limits that are silently blocking delivery, and clears them.

All business types

Check spend caps and unblock delivery for Google Display Ads

Finds the Google Display spend caps, billing holds and limits that are silently blocking delivery, and clears them.

All business types

Check spend caps and unblock delivery for Google Search Ads

Finds the Google Search spend caps, billing holds and limits that are silently blocking delivery, and clears them.

All business types

Check spend caps and unblock delivery for LinkedIn Ads

Finds the LinkedIn spend caps, billing holds and limits that are silently blocking delivery, and clears them.

4 business types

Check spend caps and unblock delivery for Meta Ads

Finds the Meta (Facebook & Instagram) spend caps, billing holds and limits that are silently blocking delivery, and clears them.

All business types

Check spend caps and unblock delivery for Microsoft (Bing) Ads

Finds the Microsoft (Bing) spend caps, billing holds and limits that are silently blocking delivery, and clears them.

All business types

Check spend caps and unblock delivery for Reddit Ads

Finds the Reddit spend caps, billing holds and limits that are silently blocking delivery, and clears them.

All business types

Check spend caps and unblock delivery for Snapchat Ads

Finds the Snapchat spend caps, billing holds and limits that are silently blocking delivery, and clears them.

All business types

Check spend caps and unblock delivery for TikTok Ads

Finds the TikTok spend caps, billing holds and limits that are silently blocking delivery, and clears them.

All business types

Check spend caps and unblock delivery for X Ads

Finds the X spend caps, billing holds and limits that are silently blocking delivery, and clears them.

All business types

Check spend caps and unblock delivery for YouTube Ads

Finds the YouTube spend caps, billing holds and limits that are silently blocking delivery, and clears them.

All business types

Check spend on competitor keywords

A simple weekly view of how much you spend on competitor keywords and what it returns.

All business types

Clean up stale campaigns and ads

Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.

All business types

Detect spend anomalies for ChatGPT Ads

Catches ChatGPT spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

All business types

Detect spend anomalies for Google Display Ads

Catches Google Display spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

All business types

Detect spend anomalies for Google Search Ads

Catches Google Search spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

All business types

Detect spend anomalies for LinkedIn Ads

Catches LinkedIn spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

4 business types

Detect spend anomalies for Meta Ads

Catches Meta (Facebook & Instagram) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

All business types

Detect spend anomalies for Microsoft (Bing) Ads

Catches Microsoft (Bing) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

All business types

Detect spend anomalies for Reddit Ads

Catches Reddit spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

All business types

Detect spend anomalies for Snapchat Ads

Catches Snapchat spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

All business types

Detect spend anomalies for TikTok Ads

Catches TikTok spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

All business types

Detect spend anomalies for X Ads

Catches X spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

All business types

Detect spend anomalies for YouTube Ads

Catches YouTube spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

All business types

Enforce the monthly budget cap across channels

Reads how close total spend is to the monthly budget cap and flags any pace that would break it, with slowdowns proposed before it does. Roadway already enforces the cap as a guardrail, so this is the read-out and early warning.

All business types

Find budget-limited winners

A simple weekly check for efficient campaigns that are being held back by their budget on any channel.

All business types

Fix disapproved ads and policy issues for ChatGPT Ads

Finds rejected or limited ChatGPT ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for Google Display Ads

Finds rejected or limited Google Display ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for Google Search Ads

Finds rejected or limited Google Search ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for LinkedIn Ads

Finds rejected or limited LinkedIn ads, fixes what is fixable and appeals what was rejected by mistake.

4 business types

Fix disapproved ads and policy issues for Meta Ads

Finds rejected or limited Meta (Facebook & Instagram) ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for Microsoft (Bing) Ads

Finds rejected or limited Microsoft (Bing) ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for Reddit Ads

Finds rejected or limited Reddit ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for Snapchat Ads

Finds rejected or limited Snapchat ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for TikTok Ads

Finds rejected or limited TikTok ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for X Ads

Finds rejected or limited X ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Fix disapproved ads and policy issues for YouTube Ads

Finds rejected or limited YouTube ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Move winning creatives across social and video channels

Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Move winning keywords to the other search channels

Takes keywords that win on Google Search Ads or Microsoft (Bing) Ads and proposes the same keywords and copy on the other channel.

All business types

Optimize ad schedules for Google Search Ads

Aligns Google Search delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ad schedules for Meta Ads

Aligns Meta (Facebook & Instagram) delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ad schedules for Microsoft (Bing) Ads

Aligns Microsoft (Bing) delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ad schedules for Snapchat Ads

Aligns Snapchat delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ad schedules for TikTok Ads

Aligns TikTok delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize platform targeting for ChatGPT Ads

Shows where ChatGPT conversions actually happen by platform (iOS app, Android app and web) and decides which to keep, split out or exclude.

All business types

Optimize device and platform bids for Google Search Ads

Adjusts Google Search delivery by device or platform based on where conversions actually happen.

All business types

Optimize device and platform bids for Microsoft (Bing) Ads

Adjusts Microsoft (Bing) delivery by device or platform based on where conversions actually happen.

All business types

Optimize device targeting for YouTube Ads

Shows where YouTube conversions actually happen by device and decides which devices to keep, split out or exclude.

All business types

Optimize location targeting for Google Display Ads

Shifts Google Display spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for Google Search Ads

Shifts Google Search spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for LinkedIn Ads

Shifts LinkedIn spend toward the regions that convert efficiently and excludes the ones that never do.

4 business types

Optimize location targeting for Meta Ads

Shifts Meta (Facebook & Instagram) spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for Microsoft (Bing) Ads

Shifts Microsoft (Bing) spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for Reddit Ads

Shifts Reddit spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for Snapchat Ads

Shifts Snapchat spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for TikTok Ads

Shifts TikTok spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for X Ads

Shifts X spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for YouTube Ads

Shifts YouTube spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Pace daily spend against the budget cap for ChatGPT Ads

Keeps ChatGPT month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

All business types

Pace daily spend against the budget cap for Google Display Ads

Keeps Google Display month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

All business types

Pace daily spend against the budget cap for Google Search Ads

Keeps Google Search month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

All business types

Pace daily spend against the budget cap for LinkedIn Ads

Keeps LinkedIn month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

4 business types

Pace daily spend against the budget cap for Meta Ads

Keeps Meta (Facebook & Instagram) month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

All business types

Pace daily spend against the budget cap for Microsoft (Bing) Ads

Keeps Microsoft (Bing) month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

All business types

Pace daily spend against the budget cap for Reddit Ads

Keeps Reddit month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

All business types

Pace daily spend against the budget cap for Snapchat Ads

Keeps Snapchat month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

All business types

Pace daily spend against the budget cap for TikTok Ads

Keeps TikTok month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

All business types

Pace daily spend against the budget cap for X Ads

Keeps X month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

All business types

Pace daily spend against the budget cap for YouTube Ads

Keeps YouTube month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

All business types

Pause ads during site outages

When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.

All business types

Pause expired launch and promo messaging

A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.

All business types

Prioritize the experiment backlog

Keeps a ranked backlog of test ideas across channels, ordered by expected effect and the spend at risk, so the next test is the one with the best payoff. You can set your own scores.

Experimentation

All business types

Read out tests and log learnings

After every concluded test on any channel, writes a short readout and logs the learning, so future workflows do not repeat it.

Experimentation

All business types

Report weekly performance across channels

The performance marketing agent's general report: one view of spend, results and cost per goal across every connected channel, with what changed and why. Affiliate and SEO numbers are optional extras that need a data source you connect.

All business types

Report weekly performance and next actions for ChatGPT Ads

A weekly ChatGPT readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

All business types

Report weekly performance and next actions for Google Display Ads

A weekly Google Display readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

All business types

Report weekly performance and next actions for Google Search Ads

A weekly Google Search readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

All business types

Report weekly performance and next actions for LinkedIn Ads

A weekly LinkedIn readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

4 business types

Report weekly performance and next actions for Meta Ads

A weekly Meta (Facebook & Instagram) readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

All business types

Report weekly performance and next actions for Microsoft (Bing) Ads

A weekly Microsoft (Bing) readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

All business types

Report weekly performance and next actions for Reddit Ads

A weekly Reddit readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

All business types

Report weekly performance and next actions for Snapchat Ads

A weekly Snapchat readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

All business types

Report weekly performance and next actions for TikTok Ads

A weekly TikTok readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

All business types

Report weekly performance and next actions for X Ads

A weekly X readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

All business types

Report weekly performance and next actions for YouTube Ads

A weekly YouTube readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

All business types

Scale winning creatives for LinkedIn Ads

Finds the creatives on LinkedIn Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for Meta Ads

Finds the creatives on Meta Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for Reddit Ads

Finds the creatives on Reddit Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for Snapchat Ads

Finds the creatives on Snapchat Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for TikTok Ads

Finds the creatives on TikTok Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for X Ads

Finds the creatives on X Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for YouTube Ads

Finds the creatives on YouTube Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning keywords for Google Search Ads

Finds the keywords on Google Search Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

All business types

Scale winning keywords for Microsoft (Bing) Ads

Finds the keywords on Microsoft (Bing) Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

All business types

Send a daily performance digest across channels

A short morning digest of yesterday vs. normal on spend, attributed conversions and cost per new customer for every channel, with anything off-pace or broken called out first.

All business types

Send a daily signup and activation digest

A simple daily check of paid signups and what each costs by channel, plus yesterday's activations, for PLG teams.

Snapshot competitor ads from ad libraries

A simple weekly snapshot of what competitors are currently running in the public ad libraries.

All business types

Snapshot launch-week performance

A simple read on how launch campaigns did in their first 7 days by channel: spend, reach, clicks and goal events.

All business types

Sync negative keywords and brand exclusions from Google Search to Microsoft (Bing) Ads

Keeps Microsoft Advertising negative keyword lists and brand exclusions in sync with Google Ads, so lessons from one search engine protect the other.

All business types

Up brand campaign budget when impression share dips below target

A daily check that raises Google Search and Microsoft (Bing) brand budgets, and checks for new competitors, in measured steps when brand impression share stays below target.

All business types

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