# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Automate Google Search Ads with basic workflows and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/basic-google-search-ads-workflows
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Automate Google Search Ads with basic workflows

Automate Google Search Ads with basic workflows

Browse 37 basic Google Search Ads workflows in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. On Google Search the agent works from search terms, match types, Quality Score and impression share, so most gains come from tighter keywords and smarter bids. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Audit negative keyword conflicts for Google Search Ads

Finds Google Search negative keywords that block your own keywords, and gaps where obvious negatives are missing.

All business types

Check daily lead volume and quality

A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.

3 business types

Check search impression share headroom

Shows how much more search volume each efficient non-brand campaign could win, from lost impression share due to budget and rank.

All business types

Check spend caps and unblock delivery for Google Search Ads

Finds the Google Search spend caps, billing holds and limits that are silently blocking delivery, and clears them.

All business types

Check spend on competitor keywords

A simple weekly view of how much you spend on competitor keywords and what it returns.

All business types

Check target account list match rates

A simple check of how much of the target account and contact lists each platform actually matched.

SaaS · Sales-led

Detect spend anomalies for Google Search Ads

Catches Google Search spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

All business types

Fix disapproved ads and policy issues for Google Search Ads

Finds rejected or limited Google Search ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Move winning keywords to the other search channels

Takes keywords that win on Google Search Ads or Microsoft (Bing) Ads and proposes the same keywords and copy on the other channel.

All business types

Optimize ad schedules for Google Search Ads

Aligns Google Search delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize device and platform bids for Google Search Ads

Adjusts Google Search delivery by device or platform based on where conversions actually happen.

All business types

Optimize location targeting for Google Search Ads

Shifts Google Search spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Pace daily spend against the budget cap for Google Search Ads

Keeps Google Search month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

All business types

Report target account reach and engagement

Shows how much of the target account list paid campaigns are reaching and engaging, by account tier.

SaaS · Sales-led

Report weekly performance and next actions for Google Search Ads

A weekly Google Search readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

All business types

Scale winning keywords for Google Search Ads

Finds the keywords on Google Search Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

All business types

Send a daily revenue and return digest

A simple daily check of yesterday's ad spend, revenue and return by channel against target, for ecommerce teams.

Ecommerce · Marketplace

Snapshot competitor ads from ad libraries

A simple weekly snapshot of what competitors are currently running in the public ad libraries.

All business types

Sync negative keywords and brand exclusions from Google Search to Microsoft (Bing) Ads

Keeps Microsoft Advertising negative keyword lists and brand exclusions in sync with Google Ads, so lessons from one search engine protect the other.

All business types

Up brand campaign budget when impression share dips below target

A daily check that raises Google Search and Microsoft (Bing) brand budgets, and checks for new competitors, in measured steps when brand impression share stays below target.

All business types

Works across all channels

Align conversion goals across channels

Checks that every channel optimizes to the same goal definition, so cost per goal comparisons across channels are fair.

All business types

Audit naming conventions and UTMs

Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.

All business types

Check customer and open-opportunity exclusions

A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.

4 business types

Check for broken landing pages and URLs

Crawls every final URL in every channel's live ads for errors, redirects, slow loads and missing tracking parameters.

All business types

Check launch campaign readiness

A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.

All business types

Clean up stale campaigns and ads

Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.

All business types

Enforce the monthly budget cap across channels

Reads how close total spend is to the monthly budget cap and flags any pace that would break it, with slowdowns proposed before it does. Roadway already enforces the cap as a guardrail, so this is the read-out and early warning.

All business types

Find budget-limited winners

A simple weekly check for efficient campaigns that are being held back by their budget on any channel.

All business types

Pause ads during site outages

When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.

All business types

Pause expired launch and promo messaging

A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.

All business types

Prioritize the experiment backlog

Keeps a ranked backlog of test ideas across channels, ordered by expected effect and the spend at risk, so the next test is the one with the best payoff. You can set your own scores.

Experimentation

All business types

Read out tests and log learnings

After every concluded test on any channel, writes a short readout and logs the learning, so future workflows do not repeat it.

Experimentation

All business types

Report weekly performance across channels

The performance marketing agent's general report: one view of spend, results and cost per goal across every connected channel, with what changed and why. Affiliate and SEO numbers are optional extras that need a data source you connect.

All business types

Send a daily performance digest across channels

A short morning digest of yesterday vs. normal on spend, attributed conversions and cost per new customer for every channel, with anything off-pace or broken called out first.

All business types

Send a daily signup and activation digest

A simple daily check of paid signups and what each costs by channel, plus yesterday's activations, for PLG teams.

Snapshot launch-week performance

A simple read on how launch campaigns did in their first 7 days by channel: spend, reach, clicks and goal events.

All business types

Snapshot weekly pipeline from paid

A weekly snapshot of pipeline created by paid channels: qualified leads, opportunities and pipeline value by channel.

SaaS · Sales-led

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