# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Automate Facebook Ads with basic workflows and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/basic-facebook-ads-workflows
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Automate Facebook Ads with basic workflows

Automate Facebook Ads with basic workflows

Browse 32 basic Facebook Ads workflows in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Meta's auction leans on broad targeting and creative volume, so the agent watches ad fatigue, learning-phase resets and Advantage+ budget shifts closely. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Check brand safety settings

A simple check that brand safety controls are on and match your rules on every channel with third-party or feed inventory.

All business types

Check daily lead volume and quality

A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.

3 business types

Check social frequency headroom

A simple check of whether winning social and video audiences have room to scale before frequency gets too high.

All business types

Check spend caps and unblock delivery for Meta Ads

Finds the Meta (Facebook & Instagram) spend caps, billing holds and limits that are silently blocking delivery, and clears them.

All business types

Check target account list match rates

A simple check of how much of the target account and contact lists each platform actually matched.

SaaS · Sales-led

Detect spend anomalies for Meta Ads

Catches Meta (Facebook & Instagram) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

Anomaly detection

All business types

Fix disapproved ads and policy issues for Meta Ads

Finds rejected or limited Meta (Facebook & Instagram) ads, fixes what is fixable and appeals what was rejected by mistake.

All business types

Move winning creatives across social and video channels

Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Optimize ad schedules for Meta Ads

Aligns Meta (Facebook & Instagram) delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize location targeting for Meta Ads

Shifts Meta (Facebook & Instagram) spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Pace daily spend against the budget cap for Meta Ads

Keeps Meta (Facebook & Instagram) month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

All business types

Report weekly performance and next actions for Meta Ads

A weekly Meta (Facebook & Instagram) readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

All business types

Scale winning creatives for Meta Ads

Finds the creatives on Meta Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Send a daily revenue and return digest

A simple daily check of yesterday's ad spend, revenue and return by channel against target, for ecommerce teams.

Ecommerce · Marketplace

Snapshot competitor ads from ad libraries

A simple weekly snapshot of what competitors are currently running in the public ad libraries.

All business types

Works across all channels

Align conversion goals across channels

Checks that every channel optimizes to the same goal definition, so cost per goal comparisons across channels are fair.

All business types

Audit naming conventions and UTMs

Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.

All business types

Check customer and open-opportunity exclusions

A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.

4 business types

Check for broken landing pages and URLs

Crawls every final URL in every channel's live ads for errors, redirects, slow loads and missing tracking parameters.

All business types

Check launch campaign readiness

A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.

All business types

Clean up stale campaigns and ads

Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.

All business types

Enforce the monthly budget cap across channels

Reads how close total spend is to the monthly budget cap and flags any pace that would break it, with slowdowns proposed before it does. Roadway already enforces the cap as a guardrail, so this is the read-out and early warning.

All business types

Find budget-limited winners

A simple weekly check for efficient campaigns that are being held back by their budget on any channel.

All business types

Pause ads during site outages

When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.

All business types

Pause expired launch and promo messaging

A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.

All business types

Prioritize the experiment backlog

Keeps a ranked backlog of test ideas across channels, ordered by expected effect and the spend at risk, so the next test is the one with the best payoff. You can set your own scores.

Experimentation

All business types

Read out tests and log learnings

After every concluded test on any channel, writes a short readout and logs the learning, so future workflows do not repeat it.

Experimentation

All business types

Report weekly performance across channels

The performance marketing agent's general report: one view of spend, results and cost per goal across every connected channel, with what changed and why. Affiliate and SEO numbers are optional extras that need a data source you connect.

All business types

Send a daily performance digest across channels

A short morning digest of yesterday vs. normal on spend, attributed conversions and cost per new customer for every channel, with anything off-pace or broken called out first.

All business types

Send a daily signup and activation digest

A simple daily check of paid signups and what each costs by channel, plus yesterday's activations, for PLG teams.

Snapshot launch-week performance

A simple read on how launch campaigns did in their first 7 days by channel: spend, reach, clicks and goal events.

All business types

Snapshot weekly pipeline from paid

A weekly snapshot of pipeline created by paid channels: qualified leads, opportunities and pipeline value by channel.

SaaS · Sales-led

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