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Automate TikTok Ads with advanced workflows

Automate TikTok Ads with advanced workflows

Browse 16 advanced TikTok Ads workflows in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. TikTok rewards native, creator-style video and burns through creative fast, so the agent watches hooks, creative fatigue, Spark Ads and Smart+ spend closely. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Choose the right bid strategy per campaign for TikTok Ads
Picks the right TikTok bid strategy and target for each campaign based on its conversion volume, maturity and goal.
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TikTok Ads

Optimization Advanced complexity Revenue growth

Expand winning campaigns to new geos for TikTok Ads
Takes proven TikTok campaigns into new countries or regions in a controlled way.
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TikTok Ads

Scaling Advanced complexity Launches Pipeline generation

Investigate cost spikes and rebalance for TikTok Ads
When TikTok cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.
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TikTok Ads

Anomaly detection Advanced complexity Revenue growth

Optimize lead forms for pipeline quality for TikTok Ads
Makes TikTok lead forms produce qualified leads instead of cheap, junk submissions.
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TikTok Ads

Optimization Advanced complexity Pipeline generation Lead generation

Optimize lookalike audiences for TikTok Ads
Keeps TikTok lookalike-style audiences seeded with your best customers and retires the ones that drift.
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TikTok Ads

Optimization Advanced complexity Pipeline generation

Optimize Smart+ campaigns for TikTok Ads
Compares Smart+ with your manual TikTok campaigns and moves spend to the setup that wins on real downstream results.
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TikTok Ads

Optimization Advanced complexity Revenue growth Lead generation

Optimize Spark Ads and creator partnerships for TikTok Ads
Finds the organic and creator posts worth boosting as Spark Ads, and scales the creators whose content converts.
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TikTok Ads

Optimization Advanced complexity Revenue growth Launches

Optimize TikTok Shop and GMV Max campaigns for TikTok Ads
Reviews your TikTok Shop and GMV Max campaigns on attributed revenue and scales the ones that hold their return.
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TikTok Ads

Optimization Advanced complexity Revenue growth

Report signup-to-activation quality by campaign for TikTok Ads
Grades TikTok campaigns on activated and paying users from product data, not raw signups.
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TikTok Ads

Reporting Advanced complexity Trial & signup growth Revenue growth

Works across all channels

+5
Adjust bid targets to stay on pace
When pacing ahead of the cap, tightens bid targets before cutting budgets, so the remaining money buys the cheapest results instead of just shrinking delivery.
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All channels

Budget cap Advanced complexity Revenue growth

+5
Build agents and workflows for a newly connected channel
When a new ad platform is connected, drafts the AI Coworker (goal, funnel, guardrails) and its starter workflows from what already works on your other channels, ready for approval.
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All channels

Cross-channel Advanced complexity Launches

+5
Enforce budget caps by product line or business unit
Splits the monthly cap into product-line or business-unit sub-caps and enforces each one across channels.
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All channels

Budget cap Advanced complexity Revenue growth

+5
Hold channel minimum and maximum budget guardrails
Enforces per-channel floors and ceilings, so automation never starves a strategic channel or over-concentrates spend in one platform.
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All channels

Budget cap Advanced complexity Revenue growth

+5
Report blended customer cost and how fast it pays back
Reports what a new customer costs overall and on paid channels, how fast that cost pays back and how it compares with customer value, using CRM and billing data rather than platform conversions.
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All channels

Reporting Advanced complexity Pipeline generation Revenue growth

+5
Shift budget to what's converting during demand surges
When conversion rate jumps on a channel or campaign (seasonality, press, a launch, a competitor stumble), moves budget to what is converting in measured steps while the surge lasts, inside the cap.
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All channels

Signal-based Advanced complexity Revenue growth

+5
Shift budget toward the product lines gaining revenue
Reads revenue by plan or product line, and shifts budget toward the lines that are growing profitably, away from the ones that are flat or shrinking.
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All channels

Signal-based Advanced complexity Revenue growth

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