# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Advanced optimization workflows for performance marketing and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/advanced-optimization-performance-marketing-workflows
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Advanced optimization workflows for performance marketing

Advanced optimization workflows for performance marketing

Browse 32 advanced optimization workflows for performance marketing in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Optimization workflows tune bids, targeting, creative and schedules inside existing campaigns to lower cost per result. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Bid on predicted long-term value for PLG signups

Sends a simple, rule-based value for each signup (an activated signup is worth the historical activation-to-paid value) so bidding chases people who activate. Uses a predicted value only if you supply a model that has a track record.

Choose the right bid strategy per campaign for ChatGPT Ads

Picks the right ChatGPT bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for Google Display Ads

Picks the right Google Display bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for Google Search Ads

Picks the right Google Search bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for LinkedIn Ads

Picks the right LinkedIn bid strategy and target for each campaign based on its conversion volume, maturity and goal.

4 business types

Choose the right bid strategy per campaign for Meta Ads

Picks the right Meta (Facebook & Instagram) bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for Microsoft (Bing) Ads

Picks the right Microsoft (Bing) bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for Reddit Ads

Picks the right Reddit bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for Snapchat Ads

Picks the right Snapchat bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for TikTok Ads

Picks the right TikTok bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for X Ads

Picks the right X bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Choose the right bid strategy per campaign for YouTube Ads

Picks the right YouTube bid strategy and target for each campaign based on its conversion volume, maturity and goal.

All business types

Optimize account expansion audiences for LinkedIn Ads

Keeps your LinkedIn Predictive Audiences and company list expansion seeded with your best customers, and retires the ones that drift.

3 business types

Optimize Advantage+ campaigns for Meta Ads

Decides where Meta Advantage+ sales and leads campaigns should replace manual setups, and how to steer them with budgets, exclusions and creative.

All business types

Optimize Collection and Story ad formats for Snapchat Ads

Compares Collection, Story and single Snap Ad formats on your goal metric and shifts spend to the format that wins.

All business types

Optimize lead form assets for pipeline quality for Google Search Ads

Makes Google Search lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for LinkedIn Ads

Makes LinkedIn lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for Meta Ads

Makes Meta (Facebook & Instagram) lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for Reddit Ads

Makes Reddit lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for Snapchat Ads

Makes Snapchat lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for TikTok Ads

Makes TikTok lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize Lenses and AR ads for Snapchat Ads

Finds the Lenses and AR ads that turn plays into results, scales them, and refreshes the ones that wear out.

All business types

Optimize lookalike and follower look-alike audiences for X Ads

Keeps X lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for Google Display Ads

Keeps Google Display lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for Meta Ads

Keeps Meta (Facebook & Instagram) lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for Reddit Ads

Keeps Reddit lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for Snapchat Ads

Keeps Snapchat lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize lookalike audiences for TikTok Ads

Keeps TikTok lookalike-style audiences seeded with your best customers and retires the ones that drift.

All business types

Optimize partnership (creator) ads for Instagram Ads

Finds the creator posts worth running as partnership ads on Instagram and Facebook, and scales the creators whose content converts.

4 business types

Optimize Smart+ campaigns for TikTok Ads

Compares Smart+ with your manual TikTok campaigns and moves spend to the setup that wins on real downstream results.

All business types

Optimize Spark Ads and creator partnerships for TikTok Ads

Finds the organic and creator posts worth boosting as Spark Ads, and scales the creators whose content converts.

4 business types

Optimize TikTok Shop and GMV Max campaigns for TikTok Ads

Reviews your TikTok Shop and GMV Max campaigns on attributed revenue and scales the ones that hold their return.

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