Automate Google Display Ads with advanced workflows

Optimization Advanced complexity Revenue growth

Detect invalid traffic and click fraud for Google Display Ads

Finds bot, fraud and accidental click patterns on Google Display and blocks the sources.

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Anomaly detection Advanced complexity Revenue growth

Expand winning campaigns to new geos for Google Display Ads

Takes proven Google Display campaigns into new countries or regions in a controlled way.

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Scaling Advanced complexity Launches Pipeline generation

Investigate cost spikes and rebalance for Google Display Ads

When Google Display cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

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Anomaly detection Advanced complexity Revenue growth

Launch campaigns from product changelog releases for Google Display Ads

Watches your changelog and launch calendar, and spins up Google Display launch campaigns and copy refreshes for meaningful releases.

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Signal-based Advanced complexity Launches Trial & signup growth

Move ad spend with inventory levels

Reads stock by product from your store, pauses ads for products about to sell out, pushes overstock and restocks, and sends ads for sold-out items to an in-stock alternative. Needs the Shopify MCP connected in Roadway.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads

Optimize lookalike audiences for Google Display Ads

Keeps Google Display lookalike-style audiences seeded with your best customers and retires the ones that drift.

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Optimization Advanced complexity Pipeline generation

Pull spend from products and campaigns with high return rates

Watches return and refund rates by product, campaign and audience, and cuts the spend that brings buyers who send things back.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads

Report ABM pipeline influence

Measures how paid ABM touches move target accounts: engagement before opportunity creation, stage velocity and win rate vs unreached accounts.

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Google Search Ads Google Display Ads YouTube Ads LinkedIn Ads

Reporting Advanced complexity Account-based marketing Pipeline generation

Report signup-to-activation quality by campaign for Google Display Ads

Grades Google Display campaigns on activated and paying users from product data, not raw signups.

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Reporting Advanced complexity Trial & signup growth Revenue growth

Retarget free users toward upgrade for Google Display Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Google Display ads.

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Signal-based Advanced complexity Trial & signup growth Revenue growth

Reweight spend toward products with the best margin

Reads price, cost and shipping changes by product, and moves bids and budgets to what makes profit after costs, not just revenue.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads

Run landing page experiments for Google Display Ads

Finds the Google Display campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Experimentation Advanced complexity Launches Lead generation

Scale products whose sales velocity is accelerating

Reads sales and stock by product from your store, finds products selling faster than their ad spend is growing, and scales them while they are hot, inside stock and margin limits. Needs the Shopify MCP connected in Roadway.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads

Ship winning Meta Ads creatives to YouTube Shorts and Demand Gen

Finds the best Meta image concepts and builds Demand Gen image ads from them in Figma, Canva or Runway, then has Runway edit the existing winning Reels into Shorts cuts, and lists them for YouTube upload because Google Ads can only use videos already on YouTube. If Runway is not connected it writes a recut brief instead. Needs a video MCP such as Runway connected in Roadway.

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Cross-channel Advanced complexity Revenue growth MCP

Step up bid targets to scale efficiently for Google Display Ads

Gradually steps Google Display bid targets up or down to find the point where extra volume still pays back.

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Scaling Advanced complexity Revenue growth

Switch ads to closing content when accounts enter late-stage deals

When a target account reaches evaluation or negotiation in the CRM, swaps its ads to security, ROI and customer proof for the buying committee.

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Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Signal-based Advanced complexity Account-based marketing Pipeline generation

Test target expansion from proven targets for Google Display Ads

Takes proven Google Display targets and tests the adjacent ones (neighboring segments and topics, optimized targeting) to find the next layer of scale.

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Experimentation Advanced complexity Launches

Works across all channels

Adjust bid targets to stay on pace

When pacing ahead of the cap, tightens bid targets before cutting budgets, so the remaining money buys the cheapest results instead of just shrinking delivery.

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Budget cap Advanced complexity Revenue growth

Build agents and workflows for a newly connected channel

When a new ad platform is connected, drafts the AI Coworker (goal, funnel, guardrails) and its starter workflows from what already works on your other channels, ready for approval.

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Cross-channel Advanced complexity Launches

Enforce budget caps by product line or business unit

Splits the monthly cap into product-line or business-unit sub-caps and enforces each one across channels.

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Budget cap Advanced complexity Revenue growth

Hold channel minimum and maximum budget guardrails

Enforces per-channel floors and ceilings, so automation never starves a strategic channel or over-concentrates spend in one platform.

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Budget cap Advanced complexity Revenue growth

Report blended customer cost and how fast it pays back

Reports what a new customer costs overall and on paid channels, how fast that cost pays back and how it compares with customer value, using CRM and billing data rather than platform conversions.

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Reporting Advanced complexity Pipeline generation Revenue growth

Shift budget to what's converting during demand surges

When conversion rate jumps on a channel or campaign (seasonality, press, a launch, a competitor stumble), moves budget to what is converting in measured steps while the surge lasts, inside the cap.

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Shift budget toward the product lines gaining revenue

Reads revenue by plan or product line, and shifts budget toward the lines that are growing profitably, away from the ones that are flat or shrinking.

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