Introducing Ad Platform Actions: Automate performance marketing with AI

Great performance marketers, like AI, depend on data and context. Most tools on the market don’t have enough of either. The result is that today’s AI tools help you move faster, but they don’t help you perform better. They lack the essentials: cross-channel measurement, funnel context, and actual growth marketing expertise. Speed without context doesn’t hit targets.

Our mission at Roadway to provide marketing teams with the data and expertise to repeatably grow their business.

We started by building the foundational components:

1. Data: Launched the attribution platform aligned to the company growth levers— -the core requirement for understanding what actually drives the business.
2. Context: Introduced AI Coworkers with full-funnel analysis and channel objectives, designed to surface the highest-impact opportunities to scale and optimize.
3. Expertise: Our Coworkers operate with a reasoning layer and deep integrations, enabling AI to monitor and manage campaigns the way the best growth marketers would.

End-to-end ad campaign management with AI

Today, we’re announcing AI Actions, giving your AI Coworkers the ability to execute the tasks you approve, based on the opportunities you identify or plan together.

Our AI Coworkers come equipped with the specialized skills, tools, context, and data required to surface and execute opportunities that drive real growth.

AI Coworkers can:

1. Create campaigns, adsets, ads to help you scale faster
2. Optimize targeting for keywords, geos, audiences, and more to reduce CAC
3. Find and adjust inefficient campaigns, ads, creatives, keywords, and more

Early Roadway customers like Notion, Clay, Decagon, and Castmagic are already seeing 25% CAC reductions at higher scale, have 4x faster time to action, and saving up to 10 hours per week managing campaigns with AI Coworkers—and we expect that to further improve.

Actions we’re seeing in the wild:

• Campaign performing well → AI suggests expansion targeting campaigns → AI executes with approval → 2x scale increase for high quality customers
• Keyword driving up CAC in a specific country → AI suggests to disable keyword in that country → AI executes with approval → 17% reduction in CAC
• Country dragging down efficiency → recommend pausing → executes with approval → 12% reduction in CAC

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Supercharging expert performance marketers

Live today: AI Coworker Actions for Google Ads Platform. Your AI Coworkers can now create and optimize performance marketing campaigns across Google Search Ads, YouTube Ads, Display Ads, and more (with your explicit approval).

This means you can now measure, monitor, and manage campaigns more robustly, in a fraction of the time. End-to-end ad campaign management with AI coworkers doesnt look terribly different than with human coworker (just way faster):

1. Configure your AI Coworker goal, funnel, and guardrail metrics for context

2. Review insights and recommended actions in your AI Coworker’s report

3. Plan changes, optimizations, and experiments with your AI Coworker

4. Have your AI Coworker execute the actions your give approval for in the ad platforms

While today marks one step closer to our vision, we have a long road ahead. Full-self-driving (pun intended) is in sight, but we believe it’s supervised by the internal experts. Stay tuned for huge improvements to memory coming soon.

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