Introducing the first AI built for growth marketing teams

Growth marketing is more important than ever before

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Distribution will make or break every startup, but few give it the same care and attention they give their product roadmaps.

At the same time, opportunities for growth marketing to drive huge revenue impact are exploding:

• New organic search platforms across OpenAI, Google, Perplexity, Anthropic, Grok, and more
• New ad platforms with very high intent targeting on the horizon for each of these new platforms

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The unfair advantage remains having great marketers with the right data, hyper-focused on campaigns within compounding growth channels. Historically only companies with a lot of revenue, high margins, and low CAC have been able to afford to hire great growth marketers to own and optimize every channel. That's no longer the case.

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Roadway’s AI Coworker Platform

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Today we're announcing the first AI growth marketing platform built to accelerate revenue.

• Complete monitoring for what’s working and what’s not to surface next‑best actions
• Turn on an AI coworker for any channel—from Google Ads to AI Search—in seconds
• Automate cross‑channel tasks to keep campaigns compounding
• Fully integrated with best-in-class attribution data

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Automating the full-funnel analysis of growth campaigns across all your entire funnel. It finds, prioritizes, and surfaces the highest leverage opportunities for you to scale and optimize your campaigns.

Future growth marketers will laugh at how we laboriously built growth engines in the past. They'll focus on architecting growth, shipping new experiments, and inputting their goals, funnel, and guardrails to oversee AI coworkers that maximize ROI automatically.

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AI coworkers can be configured to any goal, funnel, and guardrail metrics, and deliver you a nice, clean document of what’s working (and what’s not), with full-funnel causes and next best actions to scale and optimize.

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Attribution as the foundation

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This hasn’t been possible in the past, because to do this effectively you need to build marketing attribution the right way. And as we all know, marketing attribution solutions have been very broken for…well, forever.

In the past we've seen AI agents plugging into platforms with the promise of replacing marketing teams, including the platforms themselves burying levers behind “black‑box” AI. The results have been disappointing (but unsurprising) for those that have tried. Optimizing on that data optimizes their metrics, not yours.

That’s why Roadway forward-deploys experts (who have built attribution at the fastest growing companies) to build marketing attribution for you—in days, not months. That means custom to your company, mapped to the growth levers that you control, and set up for the future of AI platform measurement. This enables AI automation that drives real impact.

This is just the beginning, with action planning, automation, approvals, integrations, and memory on the roadmap—we’re helping companies build superhuman growth marketing teams for AI automation that drives real revenue growth.

Join companies like Decagon, Gamma, Clay, Notion, Glide, and more.

Get started with Roadway: https://www.roadwayai.com/talk-to-sales

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