YouTube Ads agent for trial and signup growth

A roster of 8 workflows covering 5 of the 8 core jobs, with the core YouTube Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 4

Optimize audience segments for YouTube Ads

Builds and prunes YouTube audience segments (custom, in-market, your data) so budget follows the highest-intent people.

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YouTube Ads

Optimization Standard complexity Competitor conquesting Launches

+4

Optimize the trial signup flow for paid traffic

Finds where paid visitors drop out of the signup flow, by channel, and fixes the friction that only paid traffic hits.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads Reddit Ads ChatGPT Ads

Optimization Standard complexity Trial & signup growth

Test offers and CTAs for YouTube Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on YouTube, one change at a time.

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YouTube Ads

Experimentation Standard complexity Trial & signup growth Lead generation

Scale winning targets and campaigns for YouTube Ads

Finds the YouTube campaigns and custom segments, topics, placements (channels/videos) and audience segments that beat your cost per goal and scales them without breaking efficiency.

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YouTube Ads

Scaling Standard complexity Brand protection

Added at Advanced · 3

Report which campaigns bring signups that go on to use the product, for YouTube Ads

Grades YouTube campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

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YouTube Ads

Reporting Advanced complexity Trial & signup growth Revenue growth

+1

Boost creators and affiliates whose links already convert

Reads creator and affiliate link performance, and runs partnership ads on the posts already driving signups or sales. Needs affiliate or creator link data from a platform you connect, or it works only from creators already tagged in your ad account.

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YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads

Signal-based Advanced complexity Revenue growth Trial & signup growth

Retarget free users toward upgrade for YouTube Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused YouTube ads.

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YouTube Ads

Signal-based Advanced complexity Trial & signup growth Revenue growth

Added at Expert · 1

+1

Use PostHog product events to choose ad audiences and exclusions

Reads product events from PostHog to find the behaviors that predict upgrades, then uses the audiences you already sync from PostHog as targets, lookalike seeds and exclusions. Needs the PostHog MCP connected in Roadway.

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Google Search Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Signal-based Expert complexity Trial & signup growth Revenue growth MCP