YouTube Ads agent for competitor conquesting

A roster of 9 workflows covering 4 of the 8 core jobs, with the core YouTube Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 7

Audit conversion signal quality for YouTube Ads

Improves the quality of the conversion data YouTube optimizes on: deduplication, match quality, primary vs secondary actions and values.

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YouTube Ads

Maintenance Standard complexity Revenue growth

+3

Conquest competitor audiences on social and video

Targets people who follow, engage with or research competitors on social and video platforms, with switch-focused creative.

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Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Optimization Standard complexity Competitor conquesting

Optimize audience segments for YouTube Ads

Builds and prunes YouTube audience segments (custom, in-market, your data) so budget follows the highest-intent people.

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YouTube Ads

Optimization Standard complexity Competitor conquesting Launches

Optimize audience targeting for YouTube Ads

Decides which YouTube audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

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YouTube Ads

Optimization Standard complexity Competitor conquesting Lead generation

Optimize topic targeting for YouTube Ads

Finds the YouTube topics that convert and removes the ones that just soak up impressions.

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YouTube Ads

Optimization Standard complexity Revenue growth

Target competitor URL custom segments on Display and YouTube

Builds Google custom segments from competitor brand searches and website URLs, to reach people evaluating competitors on Display and YouTube.

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Google Display Ads YouTube Ads

Optimization Standard complexity Competitor conquesting

Scale winning targets and campaigns for YouTube Ads

Finds the YouTube campaigns and custom segments, topics, placements (channels/videos) and audience segments that beat your cost per goal and scales them without breaking efficiency.

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YouTube Ads

Scaling Standard complexity Brand protection

Added at Advanced · 1

+1

Capture demand when competitors sell out or raise prices

Checks competitor product pages for stockouts and price hikes on each run, and puts budget behind your matching products while they are out or pricier. Needs the Shopify MCP connected in Roadway to confirm your own stock.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads

Signal-based Advanced complexity Competitor conquesting Revenue growth MCP

Added at Expert · 1

+5

Watch competitor ad libraries and spin up counter-positioning copy

Monitors competitors in the ad libraries (Google Ads Transparency Center, Meta, LinkedIn, X) and through web search, and drafts counter-positioning copy for every channel when their messaging shifts.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads ChatGPT Ads

Signal-based Expert complexity Competitor conquesting Lead generation