X Ads agent for trial and signup growth

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An X Ads agent focused on trial and signup growth. It handles reporting, budget pacing and optimization on X Ads. It owns one ad channel end to end.

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Workflows by category

A roster of 7 workflows covering 4 of the 8 core jobs, with the core X Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 3

Optimize audience targeting for X Ads

Decides which X audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

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X Ads

Optimization Standard complexity Lead generation

Optimize campaigns for signups that become active users, not raw signups

Re-ranks campaigns, ad sets and keywords by how many signups become active users instead of by raw signups, and shifts bids and budget toward the sources that produce real users.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Optimization Standard complexity Trial & signup growth

Test offers and CTAs for X Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on X, one change at a time.

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X Ads

Experimentation Standard complexity Trial & signup growth Lead generation

Added at Advanced · 4

Report which campaigns bring signups that go on to use the product, for X Ads

Grades X campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

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X Ads

Reporting Advanced complexity Trial & signup growth Revenue growth

Boost creators and affiliates whose links already convert

Reads creator and affiliate link performance, and runs partnership ads on the posts already driving signups or sales. Needs affiliate or creator link data from a platform you connect, or it works only from creators already tagged in your ad account.

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YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads

Signal-based Advanced complexity Revenue growth Trial & signup growth

Launch campaigns from product changelog releases for X Ads

Watches your changelog and launch calendar, and spins up X launch campaigns and copy refreshes for meaningful releases.

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X Ads

Signal-based Advanced complexity Launches Trial & signup growth

Retarget free users toward upgrade for X Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused X ads.

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X Ads