X Ads agent for account-based marketing

A roster of 8 workflows covering 6 of the 8 core jobs, with the core X Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 5

Audit conversion signal quality for X Ads

Improves the quality of the conversion data X optimizes on: deduplication, match quality, primary vs secondary actions and values.

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X Ads

Maintenance Standard complexity Revenue growth

Flag fatigued creatives before performance drops for X Ads

Finds X ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

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X Ads

Reporting Standard complexity Revenue growth

Detect conversion tracking breakage for X Ads

Detects when X conversion tracking breaks or double counts, and protects automated bidding from bad data.

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X Ads

Anomaly detection Standard complexity Revenue growth

Optimize audience targeting for X Ads

Decides which X audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

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X Ads

Optimization Standard complexity Lead generation

Scale winning targets and campaigns for X Ads

Finds the X campaigns and keyword, conversation topic, follower look-alike (@handle), interest and custom audience targeting that beat your cost per goal and scales them without breaking efficiency.

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X Ads

Scaling Standard complexity Brand protection

Added at Advanced · 1

+2

Surround conferences with ads aimed at target accounts

Reads the conference calendar and runs account-based campaigns around each event: before to book meetings, during to drive booth traffic, after to follow up.

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Google Search Ads Facebook Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Advanced complexity Account-based marketing Pipeline generation

Added at Expert · 2

+1

Add target accounts when they hire a new leader or raise funding

Asks Clay to check your target accounts for a new leader in your buyer's function or a fresh funding round, then adds the accounts that qualify to your LinkedIn company targeting with a message that fits. Needs the Clay MCP connected in Roadway.

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Google Search Ads Google Display Ads Facebook Ads LinkedIn Ads X Ads

Signal-based Expert complexity Account-based marketing Pipeline generation MCP

+2

Build lookalikes and lift budgets when big deals close

When a deal closes above your size bar, finds the segment it belongs to and builds lookalike audiences, matching ads and extra budget for that segment.

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Google Search Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Expert complexity Pipeline generation Account-based marketing