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TikTok Ads optimization agent

TikTok Ads optimization agent

A TikTok Ads agent focused on optimization. It handles optimization workflows on TikTok Ads.

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Workflows by category

A roster of 13 optimization workflows for TikTok Ads, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 2

Aligns TikTok delivery with the hours and days that actually convert, and with when your team can respond.
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Shifts TikTok spend toward the regions that convert efficiently and excludes the ones that never do.
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Added at Standard · 5

Ad-level decisions for TikTok: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.
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Decides which TikTok audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.
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Finds which hooks, formats and messages win on TikTok, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.
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Cuts the TikTok placements that burn budget on low-quality inventory and protects brand safety.
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An onboarding audit of the whole TikTok account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.
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Added at Advanced · 6

Picks the right TikTok bid strategy and target for each campaign based on its conversion volume, maturity and goal.
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Compares Smart+ with your manual TikTok campaigns and moves spend to the setup that wins on real downstream results.
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Finds the organic and creator posts worth boosting as Spark Ads, and scales the creators whose content converts.
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Reviews your TikTok Shop and GMV Max campaigns on attributed revenue and scales the ones that hold their return.
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Makes TikTok lead forms produce qualified leads instead of cheap, junk submissions.
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Keeps TikTok lookalike-style audiences seeded with your best customers and retires the ones that drift.
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