Signal-based performance marketing agent for trial and signup growth

A curated roster of 5 workflows covering 3 of the 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Standard essentials and add each level as you grow.

Standard essentials · 3

+4

Pause signup campaigns when activation drops after a release

Watches activation by signup cohort and release, and pauses paid signup campaigns when a release breaks onboarding, so you do not buy users who cannot succeed.

View workflow

Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads ChatGPT Ads

Signal-based Standard complexity Trial & signup growth

+4

Optimize campaigns for activated signups, not raw signups

Re-ranks campaigns, ad sets and keywords by how many signups become active users instead of by raw signups, and shifts bids and budget toward the sources that produce real users.

View workflow

Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Optimization Standard complexity Trial & signup growth

+5

Review post-launch performance

A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.

View workflow

All channels

Reporting Standard complexity Launches Trial & signup growth

Added at Advanced · 1

+1

Boost creators and affiliates whose links already convert

Reads creator and affiliate link performance, and runs partnership ads on the posts already driving signups or sales. Needs affiliate or creator link data from a platform you connect, or it works only from creators already tagged in your ad account.

View workflow

YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads

Signal-based Advanced complexity Revenue growth Trial & signup growth

Added at Expert · 1

+1

Use PostHog product events to choose ad audiences and exclusions

Reads product events from PostHog to find the behaviors that predict upgrades, then uses the audiences you already sync from PostHog as targets, lookalike seeds and exclusions. Needs the PostHog MCP connected in Roadway.

View workflow

Google Search Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Signal-based Expert complexity Trial & signup growth Revenue growth MCP