Reporting performance marketing agent for trial and signup growth

A curated roster of 5 workflows covering 3 of the 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

+5

Send a daily signup and activation digest

A simple daily check of paid signups and what each costs by channel, plus yesterday's activations, for PLG teams.

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All channels

Reporting Basic complexity Trial & signup growth

Added at Standard · 3

+5

Review post-launch performance

A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.

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All channels

Reporting Standard complexity Launches Trial & signup growth

+4

Optimize campaigns for activated signups, not raw signups

Re-ranks campaigns, ad sets and keywords by how many signups become active users instead of by raw signups, and shifts bids and budget toward the sources that produce real users.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Optimization Standard complexity Trial & signup growth

+4

Pause signup campaigns when activation drops after a release

Watches activation by signup cohort and release, and pauses paid signup campaigns when a release breaks onboarding, so you do not buy users who cannot succeed.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads ChatGPT Ads

Signal-based Standard complexity Trial & signup growth

Added at Expert · 1

+5

Report launch attribution and adoption

Connects launch campaigns to feature adoption, activation and pipeline in product and CRM data, so launch spend is judged on business impact.

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All channels

Reporting Expert complexity Launches Trial & signup growth