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Reporting performance marketing agent

Reporting performance marketing agent

A report agent that coordinates workflows across your connected ad channels. It handles report inside the Workflow Automation Library.

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Workflows by category

A roster of 15 reporting workflows, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 3

+3
A simple weekly check of lead count, cost per lead and the share of leads sales accepted, by channel and campaign.
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+5
The performance marketing agent's general report: one view of spend, results and cost per goal across every connected channel, with what changed and why. Affiliate and SEO numbers are optional extras that need a data source you connect.
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+5
A simple read on how launch campaigns did in their first 7 days by channel: spend, reach, clicks and goal events.
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Added at Standard · 2

+5
A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.
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+5
Ranks the biggest dollar opportunities across every channel this week (budget-limited winners, wasted spend, expansion and tests to run) so Monday's approval queue starts with what matters.
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Added at Advanced · 2

Measures how paid ABM touches move target accounts: engagement before opportunity creation, stage velocity and win rate vs unreached accounts.
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+5
Reports what a new customer costs overall and on paid channels, how fast that cost pays back and how it compares with customer value, using CRM and billing data rather than platform conversions.
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Added at Expert · 6

+5
Reconciles what each ad platform claims against CRM or order data, and produces a trust factor per channel for budgeting.
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+4
Tags every ad across channels by angle, hook, format and offer, then finds which creative attributes drive performance across channels.
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+5
Connects launch campaigns to feature adoption, activation and pipeline in product and CRM data, so launch spend is judged on business impact.
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+5
Shows how fast paid-sourced opportunities move and close by channel: win rate, deal size and cycle length, not just pipeline created.
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+5
Restates every channel's cost per goal and return using impact-test results, so budget decisions are based on real results, not attributed ones.
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+5
Reviews what every coworker did, what it changed and what happened (Task History plus action-impact memory), and proposes the next workflows worth automating, or the ones to retire.
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Added at Mad Max · 2

+5
Forecasts month-end spend, goal volume and cost per goal for each channel with a likely range, and says what to change today to hit plan.
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+5
Measures the true impact of big account changes (a restructure, a bid strategy switch, a new channel) against a comparison group rather than before and after.
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