Performance marketing agent for trial and signup growth at SaaS companies

A simple daily check of paid signups and what each costs by channel, plus how many of yesterday's signups started using the product, for PLG teams.

A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.

Finds where paid visitors drop out of the signup flow, by channel, and fixes the friction that only paid traffic hits.

Sends a value for each signup to the ad platforms, based on your own product and revenue data, so bidding favors people who go on to become customers. If you have a value model you trust it uses that; otherwise it uses a simple rule from your history of what similar signups have gone on to pay.

Scales the campaigns that bring in signups who go on to use the product, not just people who sign up.

Reads creator and affiliate link performance, and runs partnership ads on the posts already driving signups or sales. Needs affiliate or creator link data from a platform you connect, or it works only from creators already tagged in your ad account.

Connects launch campaigns to feature adoption, activation and pipeline in product and CRM data, so launch spend is judged on business impact.

Reads product events from PostHog to find the behaviors that predict upgrades, then uses the audiences you already sync from PostHog as targets, lookalike seeds and exclusions. Needs the PostHog MCP connected in Roadway.

Drafts 2-3 signup landing page variants for paid traffic, reads the test results once enough data is in, and tells you when and how far to shift traffic to the winner. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.